If you belong to a law firm, whether small or significant, the key to any successful law firm depends on how you market your services and expertise. So how do law firms can get more cases and clients? Here are five effective Google advertising strategies for Rochester, NY law firms.
Optimize Website Content For SEO
Website content is an excellent opportunity for search engine optimization (SEO). That doesn’t mean your site should read like it is just stuffed up of keywords but ensure you write content intentionally to rank well in search engines. Your blog post or FAQ should be perfect for Google’s featured snippet tool that puts you at the top of SERPs (Search Engine Result Pages). Be proactive about your keyword research, and if you are experiencing trouble with your site ranking, use creative and long-tail keywords with low competition but a high transactional aim.
Create an Easy-to-Navigate Site
Law firm’s website should be secure for potential clients to see who you are, what you do, and how to get in touch with you quickly. For this case, make sure your website is started from the home page and end from the contact you. Everything in between is all about getting users to the content they need to see to convert while CTA presents every step of the way.
Use Contact Forms and CTA To Generate Contact
A contact form and a CTA won’t be useful after all as a CTA that’s tied into the incentive to get your free consultation now. The CTA encourages people to act right now instead of uselessly clicking around your law firm websites, and having a contact form immediately available will unsurprisingly enhance conversion without any hassle.
Include unique Law Firm Branding to Set Yourself Apart
Although the law can be complicated, most lawyers get creative to help their clients find the best solutions. Make sure you do the same with your marketing; take pride on what makes you unique and highlighting.
If you are still not sure about this, here are some examples of law firm websites that embrace distinct branding.
Increase Visibility with Google AdWords
As you know, Google AdWords is the fastest way to get your Rochester NY law firm website skyrocketing in search engine placement. If you use Google AdWords marketing to give your SERPs a boost, you will get high visibility quickly. Make sure you use the copy in your law firm advertising strategically. This will help set you apart from your competition, even if they are scoring a high ad rank than you.
The Bottom Line!
Building the right foundation for your law firm Google advertising in Rochester NY, will help you get the targeted audience at your website. By following these five useful concepts, you can not only rank your law firm website on the top of SERPs but also help you get more clients. Some Rochester NY law firms go for an aggressive and furious brand while others want to be relatable and accessible.