AdWords: What You Need to Know About Google's Powerful Tool

March 30, 2021
Posted in Advertising
March 30, 2021 hilartech

As you know, Google Adwords is slightly complicated for the average user, not the concept of digital advertising, but the technical requirements necessary to get an advertising campaign off the ground. There are many hidden tools that can help accelerate your Google Adwords campaign.


You don’t need a degree in computer science to make sense of AdWords. It’s easy to understand, and the rewards are not only great for you, but for your business. Let’s start with the basic premise: You need a website or blog with content that Google, the world’s most ubiquitous digital advertising platform, can understand and display in the right way. How It Works Google is a search engine. What does this mean? Search engines index content from across the web. You want Google to use this content to display the ads on your website. By linking your website to your Google Account, you submit your site to Google. What is Google Search? What is the “search engine” part? How is the content indexed? Well, Google indexes the content of websites and blogs across the web.

What are Google AdWords?

There are many misconceptions about Google AdWords. Perhaps you’re simply unaware that you could be using it incorrectly. If you are performing research and discover the long list of features and options available, it can be overwhelming to select what to use and how to get started. As stated above, in-store display advertising can be thought of as a kind of customer display ad. This is a term that is generally used when a display ad is displayed within a store, but it can also be used for a customer-facing ad on a website or within a blog post. Customers interact with your display ad to download your mobile app, to read a blog post, or to shop. The term display ad, by itself, doesn’t always include online advertising like Google AdWords.

Understanding AdWords

Google has a lot of tools to help their advertisers optimize their AdWords campaigns, and it’s important to understand all of them. You’ve probably heard the term “search ad,” and you probably think that it means that you’ll get a search result in the search engine. You’ll get your users to go to the correct website by showing them the correct ad. Not so fast. There is a lot more to “search ads” than you think. “Search ads” can be used for a variety of things, and they often aren’t easy to find. There are search ads in terms of cost-per-click, and search ads for video ads and display ads. The “search ads” keyword can also mean “ad with the exact same title and description but different words.” Search ads can be used on different dimensions of your website.


Cost per click

The first tool you’ll want to focus on is the Cost Per Click (CPC) tool. This tool allows you to have a baseline set of metrics (keywords, competitor, etc) to work from as you begin. You should also be aware that the CPC tool is an important metric to track for the quality of your landing pages. Remember that, in the case of CPC, you are only paying for the clicks to those pages. As long as your landing pages are providing value to your customers, you will keep converting more traffic than you otherwise would. Audience Source: This is how Google determines which publishers to show ads to. It’s also an important metric to measure as you’re getting started in your Google Adwords campaign. Source: This is how Google determines which publishers to show ads to.

Cost per thousand impressions

AdWords traffic is divided into Search Traffic (QPx) and Display (PPC). Search traffic consists of “Search Text” (Search Ads), and Tasks and Lead Ads. Tasks are ads that appear in search results, usually at the top of the list or in the middle of the listing, while Lead Ads are larger ads that run after the search results are refreshed. PPC traffic consists of Tasks and Lead Ads, and Traffic Source is the URL you pay to reach (typically using Google Analytics). Because there are three streams of traffic, you should really be thinking of Search Traffic as Search + Display + Traffic Source. PPC traffic is the one most interested in.

What is Google AdWords Editor?

Google AdWords Editor helps you optimize your campaigns to be the most effective, fast, and most cost-effective. And, it’s easily integrated into your account so you can start using it right away. It includes tools that help you understand ad ranking, optimize your keywords, and measure campaign performance. The biggest benefit of using Google AdWords Editor is that it offers no-charge account setup. You can begin using the tool right away, and start maximizing the efficiency of your campaign as soon as possible. How Do I Install Google AdWords Editor? Google AdWords Editor is available in the main Google AdWords interface. There are many areas that you can get ahold of the tool, and they are mostly represented by “elevated labels.” Below is a list of the areas available.

AdWords Tools

Below is a list of useful AdWords tools to get your advertising campaign off the ground. PPC Manager PPC Manager is one of the most popular AdWords tools. This is the most powerful tool available on the market today for quickly launching your own AdWords campaigns. PPC Manager: Quick Launching It is ideal for small and mid-size companies that are not quite ready to jump in and launch a full campaign with complex targeting and tracking parameters. PPC Manager helps you execute your first AdWords campaign, by providing access to all of the necessary tools you need to get started in a matter of minutes. This is much faster than other tools, where you have to set up every single aspect of your campaign, but then manually tweak every small element.


In the race to create viral marketing campaigns that drive traffic to your website or apps, it’s never been more important to understand the latest, cutting-edge marketing practices. Most importantly, we need to recognize how the market as a whole evolves to better serve the consumer.

Digital Marketing Insights