Here is some useful information that will help keeps potential clients on your website, instead of bouncing off and going to your competitor.
For example. If you pay for Google Adwords, and you are directing these potential clients to a land page that is properly formatted or highly relevant to your ad content, or it takes the user to a service page that is too pushy, the user will click off and likely never come back.
A negative experience affects your Ad Rank, and the amount of money you pay for cost per click (CPC), more importantly, your landing page ranking score affects your Ad position in Google.
It affects your Ad Rank, your cost per click (CPC) and your position in the ad auction. A poor experience may even result in your ads showing less often — or not at all!
So, let’s take a look on how to avoid your ad and landing page performing poorly. To do so, keep these five tips in mind:
Website & Advertising example: Buying a Drone Online
Offer relevant, useful, and original content when purchasing ads
Promote a high level of transparency and foster trustworthiness on your site
Make mobile and computer navigation easy. Hide items for mobile users.
Be fast — decrease your landing page loading time
Make your site (even more) mobile-friendly