If you don’t advertise on Google, your competitor will easily steal your traffic, leads, and hard-earned sales.
Everyone with a website has likely spent time thinking about Google and how to improve your visibility in the search engine.
While SEO gets a lot of attention, it is not the only game in this industry. The fastest way to get your site right at the top of the SERP is with Google advertising. If your website is not getting as much traffic as you want and you want a fairly quick and easy solution, Google advertising is well worth considering.
If you are still unsure why you should advertise on Google, here are some convincing reasons.
Advertising On Google Is Scalable
Lead sources is one of the trickiest challenges for any marketers, meaning it doesn’t require an exponential effort to get five times leads. Advertising on Google is highly scalable, so some business spends millions of dollars a year on Google ads. If you create an advertising campaign on Google, there is no reason to spend on that campaign. If your business needs a lot of leads quickly, a Google ad is a highly effective option for you.
Advertising On Google Is Measurable
Advertising on Google is highly measurable and Google ads are more transparent, providing tons of PPC metrics that allow you to see at a granular level what works and what doesn’t. You can get a great increment in your ROI by creating a Google ad campaign.
Advertising On Google Is More Engaging
Google is constantly improving advertisement placement as it is one of its primary sources of income. Google noticed that product listing ads and creative video ads on YouTube get more user clicks and more revenue.
Advertising On Google Helps Beat Your Competitors
One of the biggest reasons why you should advertise on Google is it helps beat your competitors. Your site will be getting more clicks from search results than all of the other companies in your industry. But what if you are competitors are also using AdWords? That’s not an excuse. 80% of search results now contain advertising placements. In addition, those ad placements are covering as much as 85% of the space above the result page.
This doesn’t mean Google is making a hefty profit.
Advertising On Google Can Control Your Advertising Costs
It allows you to budget your Google campaign without worrying if you are going to go over budget. The worst-case scenario is the number of ads will start to reduce as your budget gets lower. However, you can increase your budget accordingly. If you want a lot of leads in a short amount of time, Google advertising is the best option for you.
The Bottom Line!
Hopefully, you have now understood why you should advertise on Google. If you are planning to advertise your products or services on Google but don’t have any idea about it, get in touch with HilerTech would be beneficial for you.