With the rise in digital marketing, the businesses have benefited a lot, and this has been realized even more due to the Covid-19 outbreak. The pandemic has spread more awareness and created a need for digital marketing. Suppose you are an entrepreneur interested in digital marketing services for your business. In that case, you must have heard the following terms— Google AdWords, online marketing, online advertising, Pay Per Click (PPC), Cost Per Click (CPC), and others.
In this article, we’ll deep dive into PPC and how it can help your growing businesses flourish. An effective PPC campaign can generate revenues quicker than any other online marketing tools. PPC is an awesome tool for reaching your target audience and get more conversions.
What is PAY PER CLICK (PPC)?
PPC is one of the tools you can use to promote your brand in the digital world. It works in a very simple way. In a nutshell, you run your ads, and you pay each time a user clicks on your ads, hence the name. There are several PPC platforms, but the most trending is Google Ads and Bing Ads.
How can this Platform Benefit your Startup?
Businesses want results faster, and as an entrepreneur, you know it as well. PPC is maybe one of the quickest ways to run an advertising campaign and get immediate results. So, if you have your website, you can quickly create an Adwords account, structure your ads, run them in Google network, and start getting traffic.
This is the simplest version of how it works, and PPC is very efficient when it is about reaching your target audience in the quickest way possible.
The next significant advantage of PPC is that anything you do has a logical, measurable target. PPC campaign allows you to measure anything from expenses, profits, views, visits, clicks, and others.
From the beginning of the PPC campaign, you can know the time spent on the campaign and whether you are making profits or losses. Many reports and key performance indicators can render you the information you need that is crucial for the marketing department and CEOs.
No Reliance of SEO
For long-term success, it’s good to have an SEO-friendly website and also follow the SEO guidelines that keep up your rankings. The best thing about PPC is that once you create effective campaigns, there’s no need to worry about Google and its alterations to their ranking algorithms.
Reach the Target Audience
Before running a PPC campaign, you get to choose where and when your ads will appear depending on several factors, including location, website, time, data, keywords, and many more. This flexibility lets you segment your market and bring your products and services before your target audience.
Leverage Business Opportunities
Say, you are selling web hosting packages, and one of your nemesis is offline because of a technical problem. This is an excellent opportunity for you to run a targeted PPC campaign and offer those annoyed clients an alternative. This is only possible with PPC as it is easy to apply and produce immediate results.
You can use PPC to focus on keywords related to your field so that users looking for those keywords will continually see your ads. Even though general keywords won’t drive sales, it will still help you boost your brand awareness and set up your business as an authority and leader in your industry.
Open Doors to Local Consumers
PPC is highly successful for local search. People using their smartphone to search for products or services in their locality can see your ads, click on them, and get directions to reach your store. According to statistics, 75% of people have a higher probability of visiting a store if it is easy to locate in the search bar. If they don’t see your ad, they will most likely opt for your rivals ad and lose a client.
There is no budget limit when it comes to PPC. It is up to you how much you are willing to spend for a click or an ad or campaign for your business. As mentioned earlier, since everything is measurable, it is effortless to evaluate if what you are spending is making revenue or a loss and decide accordingly. As a thumb-rule, if a campaign is successful, it is safe to invest more money until you reach your maximum ROI.
An Excellent Tool To Test Your Marketing Strategies For Different Ads
If you want to test your product headline or an ad copy to see which will perform better in a campaign, all you can do is run different ads in a Google Adwords campaign, let them run for a few weeks online, and evaluate the results. The advertisement with a tall CLICK THROUGH RATE (CTR) has the most attractive copy for the audience.
PPC platforms such as Bing Ads and Google Ads offer you all the tools required for running your campaign, affiliate with your teammates, and evaluate your data and results. This is thought of as a business advantage because without the appropriate tools and reporting system; it is like aiming at the target in total darkness. The correct tools with the most suitable marketing strategy will bring you the right results.
Other Things You Must Know
To leverage the benefits mentioned above, you must make sure that,
-you don’t spend more than your returns.
-you enhance your campaigns with time and effort.
-you do trials and errors, test different strategies until you find what you are looking for.
-you check what your nemesis is up to.
PPC has several benefits for businesses primarily because it can produce quick results by targeting the right audience at the right time. And don’t lose hope, even if you don’t get the desired results for the first time, you can always try again. Try different strategies and, if needed, take expert help.
Harnil Oza is CEO of Hyperlink InfoSystem, an app development company in New York and India, having a team of the best app developers who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge on leading blogging sites like app development companies.