Law Firms Vs. Click Fraud: Maximizing Legal PPC Campaigns

July 27, 2020
July 27, 2020 hilartech

Pay-per-click ads such as Google Ads, especially for Law Firms are the best way to spread your profession’s visibility in the online world. In the United States, the monthly spending is regularly over $50,000, with some of the highest CPC online.

However, legal PPC campaigns are also subject to some of the highest levels of click fraud. Click fraud can put your ROI at stake, so; you need to protect your law firm PPC investment.

Regardless of disruption such as the current COVID-19 pandemic, click fraud rates on the law firm’s PPC ads maintain a high level.

Click fraud in PPC is common, and in some cases, it costs thousands of lost marketing dollars, but there are some ways to protect your law firm from malicious activities.

How To Protect Click Fraud On Your Law Firm’s PPC Campaign?

The best and easiest way to avoid your law firm’s ads exposure to click fraud is to hire a PPC expert to handle your Google ads campaign. In this way, you won’t have to worry about the nuisance of PPC marketing, allowing you to focus on the most active task of running your law firm.

You can also regularly monitor your traffic to spot irregularities such as rushes in traffic, strange bounce rates, or other suspect activity. Besides, you should take a look at some factors, including:

  • Repeat IP addresses
  • Timestamps including time and action
  • User-agent

In many platforms, you can manually arrange your ad campaigns to stop clicks from specific locations or to block IP addresses.

But, it uses sophisticated techniques such as location cloaking, which is the problem with several click fraud. Here are some tips you can follow to avoid click fraud.

  • Review your statistics
  • Look Into the IP addresses
  • Choose valid and reputed partners

If you are only targeting your local area, there is a high chance some of the search results will be seen ahead of your borders. For reliable protection, backed by several legal services marketing agencies, Hilartech offers great security.

Law Firm Click Fraud Studies

Studies have shown that law firms are expected to lose $193 million to click fraud in 2020. Any law firm running pay per click ads should take the issue of click fraud seriously. After all, you don’t want to pay criminals around half of your advertising budget.

The Bottom Line

Using PPC ads for your law office is a great way to boost your visibility, but only if it’s done correctly. By identifying the most immediate risks and safeguarding your campaigns, you can avoid catastrophic losses to your marketing budget.