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Marketing Insights

Explore a variety of Digitial Strategy concepts as it relates to the Federal, Defense, and Aerospace industries. The adoption of the right digital marketing framework is something any organization should not overlook. When deployed, tracking, and evaluated correctly, it can be very effective and profitable.
What is Cross-Device Targeting and How Does it Help Retargeting Ad Campaigns?

What is Cross-Device Targeting and How Does it Help Retargeting Ad Campaigns? Cross-device targeting is the practice of delivering consistent messaging to your audience across multiple touchpoints, including phones, laptops, desktops, tablets and televisions. Targeting users broadly across all platforms allows you to expand your reach and improve your conversion rates. You can take advantage...

5 Cybersecurity Marketing Techniques That Work for Federal Contractors

5 Cybersecurity Marketing Techniques That Work for Federal Contractors Market your cybersecurity product or service with these five tried-and-true marketing techniques to make sure you’re capturing the attention of your target audience. 1) Use Pre-Sale Questions When developing your marketing campaign, consider using pre-sale questions to add another layer of personalization. When you ask your...

What is PPC Advertising and How Can It Benefit Your Federal Contracting Business?

What is PPC Advertising and How Can It Benefit Your Federal Contracting Business? Understanding how to properly use PPC advertising can help your federal contracting business increase awareness, develop leads, and achieve goals faster. But what exactly is PPC advertising? How does it work? And why should you use it? This post will cover everything...

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