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The Beginners Guide to SEO

The Simple Way to View SEO
The Nuts & Bolts Behind SEO

INTRODUCTION

WHY WE WROTE THIS GUIDE

We wrote this guide to help demystify the core SEO Pillars; On-Page, Off-Page, and Technical SEO by breaking it down into different chapters so it is easier to understand. You will be able to use these chapters as a SEO checklist or SEO Tutorial because each element shows how to implement specific techniques with graphics along with the corresponding HTML code. We will add a new chapter at the end of every month.

WHO THIS GUIDE IS FOR

This guide is for the ambitious business owner who wants their website to perform better. From our experience, business owners don’t use fundamental SEO concepts correctly. We hope to change that.

HOW MUCH OF THIS GUIDE SHOULD YOU READ?

Well, all of it! If you are serious about your business and the exponential value a website can bring. Then it is imperative for you to read every chapter we publish every month.

Failure to Launch

Most websites underperform due to poor SEO

If you are reading this Beginners Guide to SEO then there is a solid chance your website is failing right now.

Why do I know this? You have most likely built your website yourself.

Is this true? If you have not and you are one of the lucky ones that had a website design correctly from the beginning, then, I would commend you letting the technical experts handle one of the most important sales tools that help acquire new clients, your website.

Ideally, business owners should stick to running their business instead of trying to be SEO & web design expert. Just because there are cheap DIY website services such as WIX, Weebly, Squarespace, Shopify, Sitebuilder, and many others, doesn’t mean your website will perform well.

I know, these DIY website services only cost around $10 a month, which makes the web design process very affordable.

But, this is where most business owners fall into this vortex of trying to become a web design expert overnight by thinking that they can build a website.

This wild idea that customers will automatically flock to their website to purchase their products and services. Wrong. This is a work of pure fiction.

This is unrealistic because most people do not know understand web design theory and technical search engine optimization (SEO) requirements and cutting-edge Google ranking techniques like On Page, Off Page, and Technical SEO. I will talk about these in great detail in the next few chapters.

Why am I saying this?

I am not trying to offend or cast judgment, but if I wanted to start an electrician business. I wouldn’t put an advertisement in the paper that offers electrical services without having a complete understanding of voltage theory and electrical design. More importantly, there are certain industry level certifications required before one can call themselves an Electrician.

This is very similar to the backbone of your website. Integrating the three pillars of SEO is critical to whether your website succeeds or not. If you do not have your website built on a solid foundation, it will under-perform every time.

I cannot stress this enough; SEO is an absolute must-have for a website to perform correctly in today’s online ecosystem.

Would you trust an amateur to design your website?

Well, from my 20 plus years of SEO & web design experience, I have yet to meet a business owner who designed their own website with one of these DIY website design platforms and is currently crushing their competition.

Now, I am not saying that these mainstream DIY website design services are bad, I am saying that I have not met a single business owner who knows how to incorporate each aspect of SEO fundamentals required by Google that ensure their website will be competitive against their respective niche market.

There are three main reasons why business owners don’t see the results they imagined:

  1. The website was put together without the understanding the fundamentals of web design theory (Websites have a specific layout that Google bots love. If your website’s structured data is not formatted correctly, Google will not index or recognize the content on your website)
  2. The website’s code is not optimized for correctly for Google & Bing search engines (I will talk more about this later in the article)
  3. Most of all, the website does not have On Page & Off Page SEO, you will likely not get any traffic to your website. This process is more of an art form. This will be discussed in detail in the next few chapters.

“Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.”

Google

Talk to us. We can help.

Chapter 1

On Page SEO Strategies

Summary

What is On-page SEO? On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

You may ask, how do I get my content to perform well in a competitive market?

Well, there are many factors that enable a web page to perform well. According to Moz, a foremost expert in SEO, there are seven fundamental core elements of a well-optimized page, the following are covered in complete detail in Chapter 1:

  1. Uniquely Valuable
  2. Provides Phenomenal UX
  3. Keyword-Targeted
  4. Built to be Shared through Social Networks
  5. Multi-Device Ready
  6. Crawler Accessibility for Google & Bing Bots
  7. Authorship, Meta Data, Schema & Rich Snippets

Release Date

Chapter 2

Off Page SEO Strategies

Summary

“Offsite SEO” (also called “offpage SEO“) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).

Release Date

Chapter 3

Technical SEO Strategies

Summary

Technical SEO just refers to any SEO work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank well on Google.

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