We work only with established businesses that do not see the value in their current advertising budget and who are serious about fine-tuning their current methodology in order to maximize return on investment.
Our focused digital marketing strategy leverages online technical techniques designed to increase your bottom-line specific to the nuances associated with digital advertising.
It is all about creating effective ad campaigns on partner networks like Google, Youtube, Facebook, and Linkedin in order to showcase your brand while decreasing ineffective ad spend.
Our methodology is designed to bring in new revenue without wasting resources in the process.
Digital advertising will reach into a pool of potential prospects that were unreachable prior. The goal is to reach these potential prospects by utilizing attractive creative ads that appeal to the audience.
It uses your existing website as a tool to walk your prospects through your sales funnel via various call-to-action functions that lead your client to desired action or purchase.
Our digital advertising team has experience managing complex paid advertising campaigns for niche markets.
Keep in mind, to build your brand, paid advertising is just one aspect of maximizing your digital footprint for brand recognition. We recommend you integrate our specialized SEO strategy.
We will tailor a unique strategy that reflects your company’s vision, mission, and marketing goals.
To be direct, Digital Advertising is designed to gain immediate brand visibility and results. Online advertising and paid search will help you reach well beyond your existing reach by tapping into a new realm of possibilities by niche targeted ads aiming directly at your ideal audience.
With that said, we understand the complexities of the Google search space. We will make sure we do our best to choose the right advertising solution that enhances your business strategy.
Ever wonder what Google’s about CPM, CPC, CPV, and CPA? More importantly, what these stand for and when do you use them? Well, you are in luck.
These are all acronyms for different media cost models.
Determine your desired outcome. Use the media cost model that aligns with your business strategy:
Remember to ask yourself what you want the user to do after they’ve seen your ad. For example:
With these answers and your goals in mind, you’ll be able to choose which cost model is right for you.
Imagine you’re using Google advertising for your Medical Practice or Law Firm and you want to understand how your campaigns are bringing in new patients.
How would you go about setting this up if you were self-managing your Google Adwords account?
If you don’t know how to do this, you are losing valuable insights and revenue for your business.
Conversion tracking provides great insights into how visitors are interacting with your website. This type of tracking and analysis requires slightly more work to set up. Watch the video below to learn more.
This is how we would set up the process:
As explained in the text, conversion tracking helps you track the impact of your doctor office ads so you can reinvest in the ads that generate the most interactions.
If you want to increase your revenue through organic traffic to your site and improve your Google rankings, your business needs to be competitive online regardless of your market vertical.
This objective can be accomplished by leveraging the digital ecosystem by tailoring your advertising marketing strategy with a hybrid platform methodology blended with precision marketing.
Implementing key components of modern advertising techniques that are blended with both technical, on-page, and off-page SEO services will likely have lasting impacts on your revenue growth.