HG Builders, a premier new home construction business in Rochester, NY, faced digital stagnation until a strategic overhaul in web design, local SEO, and Facebook marketing revitalized their online presence. This case study unveils how modernizing an outdated website, optimizing for local searches, and engaging potential customers on social media can transform a business's digital footprint, driving growth and significantly increasing lead generation. Join us in exploring HG Builders' journey to becoming a digital powerhouse in the competitive construction industry.