Federal, Defense, & Aerospace IndustriesFrequently Asked Questions

Simple and direct answers to Web Design, Digital Marketing, SEO and Advertising questions.

defense industry web design

Website Design, Digital Makerting & Digital AdsFrequently Asked Questions

Simple and direct answers to Web Design, Digital Marketing, SEO and Advertising questions.

Full Transparency How we operate

Simple. Effective. Responsive.
How long does it take to design a new website?

If you provide most of the details and vision for your new website, the design process will be much faster. But if you don’t want to provide details, and the copywriting is done by us, then it will take quite a bit longer.

For example:

  • 5-page website; 1 to 2 weeks w/ copywriting provided
  • 5-page website; 3 to 4 weeks w/ no copywriting provided
Do you operate on a retainer?

Yes, we operate on a monthly retainer for all of our clients. Each retainer varies depending on the scope of work.

What services are included with a monthly retainer?

Services vary with each client,  but here are some of the services that is quite typical with most clients:

  • Monthly/weekly edits to the website
  • Weekly social media posts on Facebook
  • Google Advertising
  • Facebook Advertising
  • Youtube Advertising
  • Graphic Design
  • Custom videos for promotions
  • Create Facebook Page / Youtube Channel / Google My Business
  • Social media graphics
  • Logos
  • Digital strategy calls
  • Technical support
  • Hosting services included in the retainer
  • Priority tech support
  • SEO
Does my website have to be hosted with Hilartech, LLC?

Yes, every website that we build, has to be hosted on our Dedicated Servers. 

What services are included with hosting?

We require $69 a month for all websites (e-commerce excluded). Hosting includes the following services:

  • Up to 4 Email addresses
  • Cybersecurity / Firewall
  • Daily backups to cloud storage
  • Weekly website software updates
  • Full warranty on the website
  • Secure Socket Layer (SSL) encryption
  • Unique IPs are an additional cost
  • 3rd party integrations are additional costs as well.

FAQsDigital Advertising

Paid Marketing increases your corporate reputation and prestige. In the long term, a federal contracting company with a good SaaS product line will solidify its prospects. In the short term, you can quickly establish your company’s reputation by looking at how much of what you offer matches your sales acquisition strategy.
What is digital advertising?

Digital advertising is the use of electronic media to deliver promotional marketing messages to consumers. Advertisers can use a variety of digital channels to reach their target audience, including websites, email, social media, and search engines. Digital advertising allows marketers to tailor their messages to specific demographics and audiences.

What does digital advertising mean?

Digital advertising refers to the use of digital channels, such as the internet and social media, to advertise products or services. It includes a variety of tactics, such as search engine advertising, display advertising, social media advertising, and email marketing. Digital advertising allows businesses to reach a larger audience than traditional forms of advertising, such as print or television, and to target specific demographics or interests. Digital advertising can be more cost-effective than traditional advertising, as it allows businesses to track the effectiveness of their campaigns and make data-driven decisions about where to allocate their advertising budget.

What is the purpose of digital advertising?

The purpose of digital advertising is to promote products or services to a target audience through digital channels, such as the internet and social media. The goal of digital advertising is often to drive traffic to a website or online platform, where federal contracting can then convert visitors into customers through the use of calls to action, such as requesting a SaaS product or having a job seeker submit a job application. Digital advertising can also be used to build brand awareness and engage with potential customers in real-time through the use of social media and other interactive channels. Ultimately, the purpose of digital advertising is to increase revenue for the business by attracting and retaining customers through targeted, effective advertising campaigns.

Can I use paid advertising on Linkedin to find qualified candidates?

Yes. Using paid advertising on LinkedIn can be an effective way to find candidates for your federal contracting company. LinkedIn offers a variety of advertising options, including sponsored content, sponsored InMail, and display ads. These options allow you to target your ads to specific demographics, such as professionals with certain job titles or levels of experience. You can also use LinkedIn’s targeting options to reach specific geographic locations or industries.

To get started with LinkedIn advertising, you will need to create an account with LinkedIn Ads and set up your campaign. You will need to define your target audience and create your ad content, which can include text, images, and links to your website or other online platforms. You will also need to set your budget and choose the duration of your campaign.

Once your campaign is live, LinkedIn will provide you with data on the performance of your ads, including the number of impressions, clicks, and conversions. You can use this data to optimize your campaign and make data-driven decisions about your targeting and ad content. By using paid advertising on LinkedIn to find candidates, you can reach a highly qualified audience of professionals and increase your chances of finding the right fit for your federal contracting company.

Can digital advertising help with recruiting new applicants for skilled federal contracting jobs?

Yes, digital advertising can be an effective way to recruit new applicants for skilled federal contracting jobs. By using targeted advertising campaigns on platforms like LinkedIn, Google Ads, and social media, businesses can reach a highly qualified audience of professionals who may be interested in federal contracting jobs. Digital advertising allows businesses to target their campaigns to specific demographics, such as professionals with certain job titles or levels of experience or US Military Veterans, which can help ensure that they reach the most relevant candidates. Additionally, digital advertising allows companies to track the effectiveness of their campaigns and make data-driven decisions about where to allocate their advertising budget. By using digital advertising to recruit new applicants for skilled federal contracting jobs, businesses can reach a large and qualified pool of potential candidates and increase their chances of finding the right fit for their organization.

What are the benefits of using Google AdWords for your company?

Google Ads makes it possible to reach your target audience.

No matter what type of business you run online, you must do all you can to be found on the very first page of Google searches. If you want to increase your sales and revenue, it’s considered a wise investment to use AdWords.

Google Ads allows you to advertise to nearby customers.

Your Google Ads ads have many different targeting alternatives, making it simple for you to target the appropriate audience for your business. These targeting options are extremely effective in case you own a store in or near a certain location and are able to target people within that area only.

Google Ads is highly measurable.

Ads in Google Ads are accompanied by detailed information about the ad campaign, as well as real-time analysis of campaigns and results based on those campaigns. The graphics are simple and easy to interpret, helping you to better understand your information at a glance.

Google Ads may lead to a substantial return on investment.

The most beneficial thing about AdWords is that you pay for only those advertisements that are produced renominated for your targeted audience. By narrowing your exposure, precision targeting ensures that you only reach those searching for your product or service.

Google Ads is much easier for marketers to use than SEO.

As search engine optimization remains cost-effective, it is a popular option for online marketing. However, it can take months to start seeing results from your company. As a small business, you cannot afford to lose that much money.

What are the benefits of A/B testing

A/B testing, also known as split testing, is a method of comparing two or more versions of a product, advertisement, or website to determine which performs better. It is commonly used in marketing and product development to help businesses and organizations optimize their efforts and improve their results.

There are several benefits to using A/B testing:

  1. Improved decision-making: A/B testing allows businesses to make informed decisions about which version of a product or ad is more effective, rather than relying on assumptions or guesses.
  2. Increased efficiency: By testing different versions of a product or ad, businesses can identify the most effective version more quickly, allowing them to focus their efforts on the most promising options.
  3. Enhanced customer experience: A/B testing can help businesses understand what their customers or users prefer, which can lead to a better overall experience for them.
  4. Greater ROI: By testing and optimizing different versions of a product or ad, businesses can increase the return on their marketing investments and generate better results.

In conclusion, A/B testing can be a valuable tool for businesses and organizations looking to optimize their marketing efforts and improve their results.

What is Dark Post testing?

Dark post-testing is a marketing technique used by businesses and organizations to test the effectiveness of different versions of a social media advertisement or post, without actually publishing the content publicly.

To conduct dark post-testing, businesses create multiple versions of an advertisement or post and run them as “dark” posts, meaning that they are only visible to a small group of people who are selected as part of the testing process. This group, known as the test audience, is usually chosen to be representative of the target audience for the ad.

The businesses then measure the performance of each version of the dark post, using metrics such as clicks, likes, comments, and conversions. Based on the results of the test, the business can choose the version of the ad that performed the best and use it for a public campaign, or make further refinements based on the test results.

Dark post-testing is often used in conjunction with A/B testing, where two or more versions of an ad are tested against each other to determine which performs better. It can be a useful way for businesses to optimize their social media marketing efforts and ensure that they are effectively reaching and engaging their target audience.

Additionally, dark posts may not be as effective at generating organic engagement or virality as regular posts, since they are only visible to a small group of people and are not publicly shared. For these reasons, federal contracting companies may want to consider using a combination of both dark posts and regular posts in their social media marketing efforts.

Why should I pay for digital advertising?

Some people might think that they should not have to pay for advertising because they think that it is just a way to promote their business. However, advertising is much more than that. Advertising is a way to create awareness about your product or service and it can also help to generate leads and sales. When you purchase advertising, you are investing in your business and you are more likely to see a return on that investment.

Is Google Ads pay per click?

Google AdWords is Google’s pay-per-click advertising solution. It enables businesses to bid on keywords in order to be eligible to show ads in Google search results.

What is retargeting and how does it work?

Your visitors will be retargeted to your website when they visit an unfiltered site without your or your company’s merchandise. Following such visits to several other web pages, this marketing method permits you to highlight applicable textual or visual advertisements.

What is cross device tracking?

Cross-device tracking works by identifying behavior among various devices registered to one individual through the use shared identifiers, such as login information, which are present on each user’s device.

How is retargeting done?

Targeting is offered by placing a cookie in the browser of users who do not click an advertisement or website first. Subsequently, marketers can use this cookie data to serve advertisements again to the users they targeted during the ad delivery campaign.

What are some advertising methods of cross-device tracking?

A/B tests or applying explanatory models to discover connections between different data points and use them as a single profile are two ways in which you can search for and track one user’s movement across various devices.

What are some advanced retargeting techniques for SaaS products?

Retargeting can be a powerful marketing technique for software as a service (SaaS) products, as it allows federal contracting companies to show targeted ads to users who have previously shown interest in their product. Here are a few advanced retargeting techniques that SaaS businesses might consider:

  1. Segmentation: Instead of showing the same ads to all users, consider segmenting your audience into different groups based on factors such as their location, interests, or stage in the customer journey. This can allow you to show more relevant and personalized ads to each group.
  2. Dynamic retargeting: Dynamic retargeting allows you to show ads for specific products or services that a user viewed or expressed interest in on your website. This can be particularly effective for SaaS products with a wide range of features or pricing options.
  3. Multi-channel retargeting: Consider using retargeting on multiple channels, such as social media, search engines, or email marketing, to reach users wherever they are. This can help to increase the chances that users will see your ads and consider your product.
  4. Remarketing lists for search ads (RLSA): RLSA allows you to show targeted search ads to users who have previously visited your website. This can be an effective way to bring users back to your site and encourage them to take a specific action, such as signing up for a trial or purchasing a product.

By using advanced retargeting techniques like these, SaaS business models can effectively target and re-engage potential customers, helping to drive conversions and grow their federal contracting companies.

How long should I run an digital advertising campaign?

There is no definitive answer to this question. It depends on a variety of factors, including the budget you have allocated for the campaign, the audience you are trying to reach, and the specific goals you have for the campaign. You’ll also need to consider how long it takes for digital advertising campaigns to achieve their desired results. Typically, you should expect a campaign to run for at least a month in order to give it a chance to be effective.

What is a good advertising budget for targeting one region?

When determining an advertising budget, it is important to consider the target region. A good advertising budget for targeting one region would be one that is tailored to the specific needs of that region. For example, if the region is rural, then a budget that focuses on print and radio advertisements may be more effective than one that focuses on online advertisements. Alternatively, if the region is urban, then a budget that focuses on online and social media advertisements may be more effective.

What is a Digital Marketing Strategy?

Digital marketing requires examining objectives for online activities that can be attained through digital platforms. Reachable for the growing majority of consumers on digital devices, a sensible digital marketing plan can be important to business success.

What is cross device tracking?

Cross-device tracking works by identifying behavior among various devices registered to one individual through the use shared identifiers, such as login information, which are present on each user’s device.

How is retargeting done?

Targeting is offered by placing a cookie in the browser of users who do not click an advertisement or website first. Subsequently, marketers can use this cookie data to serve advertisements again to the users they targeted during the ad delivery campaign.

What is retargeting and how does it work?

In order to be successful in marketing, it is important to target your audience. This means breaking the audience into segments and then designing marketing activities that will reach the segments most likely to be responsive to your efforts. There are a number of ways to target an audience, including using demographic information, psychographic information, and behavioral information. Once you have targeted your audience, it is important to track their behavior so that you can continue to target them effectively.

What is deterministic cross-device tracking?

If a unique identifier, such as an email address or log in credential, is related to more than one device used in tandem by a person, then deterministic cross-device tracking is used. In contrast to the commonly used methods of cross-device targeting, this method uses a unique identifier and is consequently more accurate as it doesn’t rely on the user’s activities to be tracked.

What is probabilistic tracking?

Instead of purely depending on chance, companies such Tapad and Drawbridge collect and record vast amounts of data points, such as IP addresses, browsing activities, and device proximity. Then they use these data points to run probabilistic tests to determine whether a particular device or set of devices belongs to the same person.

What are some advertising methods of cross-device tracking?

A/B tests or applying explanatory models to discover connections between different data points and use them as a single profile are two ways in which you can search for and track one user’s movement across various devices.

Why are Google Ads important?

Google Ads is useful for highlighting your enterprise to the people searching for what you’re selling. Google’s targeting strategies permit you to ensure your website is exclusively for consumers who want to acquire your products or services. Google Ads functions efficiently for both big and small companies in the Federal, Defense and Aerospace markets. Paid advertisements help companies raise brand awareness on their websites, get people to visit their site more often, and increase merchandise and sales. With the statistics that are provided by advertisements, you’ll be able to plan future campaigns to raise your profits.

What should I pay for Youtube Advertising?

If you want your video to be seen by people on YouTube, you can pay for advertising. This is a way to make sure your video will show up at the top of the search results, and it will also be shown as a “sponsored” video on other people’s channels. Advertising can be expensive, but it can also be worth it if you have a good video that you want to promote.

What should I use pay for advertising on Facebook?

If you want to use Facebook to advertise your business, you should use pay to promote your posts. This will ensure that more people see your advertisement, and it will show up at the top of their newsfeeds. You can also target specific demographics with your ads, which will help you reach the right audience.

Why is using Facebook's PIXEL tracking technology important?

Facebook pixel tracking technology is important because it helps businesses understand how people are interacting with their websites. For example, if a business installs a Facebook pixel on their website, they can see how many people clicked on their website from Facebook, how long people stayed on their website, and what pages people visited. This information can help businesses make decisions about how to improve their website and increase traffic.

FAQsDigital Marketing

You can use digital communications platforms to reach your audience at any time. You can also design digital marketing campaigns that appeal to a specific audience demographic.
What is digital marketing?

Digital marketing is a way to market your company or product using digital tools, such as the internet, social media, and email. Digital marketing is a great way to reach a lot of people quickly and easily. Some common digital marketing tools are websites, blogs, social media pages, and email lists.

What is meant by niche marketing?

Niche marketing is the practice of precisely targeting one specific audience in a bid to create successful strategies to cultivate services and products. A niche does not mean a small market, but a niche refers to the setting in which a marketing campaign for a particular product/service is focused. For example, the aerospace engineering industry.

What is Targeted Marketing?

The company’s product is just one way of reaching its market. To define their target market, companies opt to break the entire market down into smaller segments and set up marketing campaigns accordingly.

Why should a company use a digital strategy?

There are many reasons why a company should use a digital strategy. Perhaps the most important reason is that digital technologies have dramatically changed how consumers behave and what they expect from companies. In order to stay competitive, businesses must adopt digital marketing approaches that engage customers where they spend the majority of their time – online. Digital strategies can help companies reach more customers, more efficiently, and create deeper connections with them.

What is targeting your product or brand?

Marketing with a specified objective is the process of breaking a large target market down into more compact segments to concentrate on a distinct group of people within each of those segments. Rather than focusing the entire group on its market, a brand uses targeted marketing to put its emphasis on a specific subgroup within that market.

What are the 3 target market strategies?

Your visitors will be retargeted to your website when they visit an unfiltered site without your or your company’s merchandise. Following such visits to several other web pages, this marketing method permits you to highlight applicable textual or visual advertisements.

The three techniques that are commonly utilized to choose target markets are choosing an entire industry with a single marketing mix, focusing on one submarket, or using multiple niche marketing mixes in different sectors.

A target market and target audience are two different terms with similar meanings.

A target market is a set of prospective customers, while the target group is a part of the target market that someone aims to reach with digital marketing efforts.

What are the 4 target markets?

There are a number of key market Segmentation segments, including demographic, geographic, psychographic, and behavioral segments. You must understand these four segments if you want your company to have long-term success.

Is targeted marketing effective?

Advertisements and videos can help businesses reach people interested in their products. By focusing on customers who are likely to become patrons, this strategy also helps businesses and audiences alike.

Why should I care about digital marketing?

Digital marketing is very important because it helps businesses advertise their products and services online. This type of marketing is a great way to reach out to customers who are interested in what you have to offer. It also allows businesses to track the results of their advertising campaigns, so they can see how well they are doing and make changes if needed.

Should my company use email marketing?

There is no simple answer to this question. Email marketing can be a very effective way to reach out to potential customers, but it can also be seen as intrusive or spammy. It depends on your audience and how you use email marketing techniques. If you are not careful, you could alienate customers and lose business. On the other hand, if you target your messages carefully and provide valuable content, email marketing can be a very successful way to connect with customers and increase sales.

How should a company use Linkedin?

LinkedIn is a website where people can connect with other people who work at different companies. LinkedIn is a great way for companies to find new employees and to see what other companies people have worked at in the past. LinkedIn can also be used to promote your company’s products and services.

Should my company use Google My Business page?

It is advisable for companies to create a Google My Business page. The page allows businesses to manage their online presence and connect with customers through Google search and Maps. The page also allows businesses to add information like hours, contact info, and photos. Creating a Google My Business page can help your company rank higher in search results and improve customer engagement.

FAQsWebsite Design

Your federal, defense, or aerospace company website is likely the first interaction that customers have with your business. It's how they learn more about your products or services, how they communicate with you, and how they decide whether or not to purchase your solution.
Do I need a web designer or developer?

If you’re going to need someone to build an entirely new website from scratch, then you will almost certainly need a web developer. However, if you already have the website partially constructed, but you require help with designing and developing the user interface and user experience, then you should opt to hire a web designer.

What do our WordPress designer do?

Especially if you’d like to create a unique experience or add extra features to your website, hiring a professional WordPress engineer can be helpful. Many WordPress specialists concentrate on certain software or niche market, so partnering with the right professional for your project can be quite tough.

Why should I invest into a modern web design?

When someone visits a website, they want to be able to see the information they need as quickly and easily as possible. A modern web design can help make sure that people can find what they’re looking for on your website without any trouble. Additionally, a modern web design can make your website look more professional and help it stand out from the competition.

Why hire a Native English web designer?

Native English writers understand the finer aspects of effective communication. They are able to keep readers engaged and excited about the content they are reading. They are able to use their cultural understanding to give a sense of familiarity to their writing, with little effort and to great effect.

What do our WordPress designer do?

They’ll be able to take all the design elements of your website and put them together into a professional look. They know that fonts and color schemes work perfectly together. Their creative minds are filled with a desire to obtain the perfect combination of each style option.

What makes a web design good?

Numerous factors like consistency, colors, typography, imagery, simplicity, and functionality contribute to the aesthetic design of your website. It is necessary that your website has an efficient user experience.

Why you shouldn't use website builders?

They’re hurting your SEO and your company’s ranking on Google Search. Many sites utilize builders such as Wix or Squarespace or Godaddy or Google Sites, and they are not leading choices for businesses. They’re not customizable, and it is troublesome to get knowledgeable about HTML.

What is a good website checklist?

So what makes a good website? At a minimum, websites are functional; simple, yet pleasing to the eye; portray a consistent brand; answer users’ questions; build users’ faith in your brand, and have a good enough performance rating to rank in search engines.

What is the most important factor of a website?

A website’s most important part is great content. Content without a website is just an ad that is not going to attract anyone. The number one goal of any marketer who designs websites should be to create a useful, informative resource that users can trust.

How important is a mobile-friendly web design?

There is no one definitive answer to this question, as the importance of mobile-friendly web design will vary depending on the specific context. However, in general, it is becoming increasingly important for websites to be mobile-friendly, as more and more people are accessing the internet via their smartphones and other mobile devices.

Does Google penalize non-mobile friendly websites?

There is no clear consensus on whether or not Google penalizes non-mobile friendly websites. Some experts believe that Google does take this into account when ranking websites, while others claim that it doesn’t have a significant impact. However, it is generally agreed that having a mobile-friendly website is important for SEO purposes, as more and more people are using their phones to access the internet.

FAQsWebsite Security

If you want to keep your computer safe from bad people, you need to have good security on your website. That means using a strong password and making sure that no one can see your information if they're not supposed to. You can also use special software to keep track of who is visiting your site and what they're doing there.
Does my website need a firewall?

A firewall is a system that helps protect your computer from getting viruses or being hacked. It works by blocking some of the traffic coming in and out of your computer so that it’s harder for hackers to get access to your files or install viruses on your computer. If you have a website, it’s a good idea to have a firewall protecting it, just like you would want one protecting your computer.

What is a Denial of Service attack?

A denial of service attack is when someone tries to stop you from using a website or computer system by flooding it with so much traffic that it can’t handle any more requests. This can make it difficult for people to get onto the website or use the computer system, and can even stop them from being able to do anything at all.

My website is hacked, what should I do?

If your website is hacked, it means that someone has gotten into it and changed or deleted things. If this happens, you should first try to figure out how they got into your website. You can do this by checking your website’s logs to see what IP addresses have been accessing your website. Once you know how they got in, you can start to fix the problem. You may need to change your passwords, install new software, or do something else to secure your website.

Should my website have SSL?

SSL is a security protocol that helps keep information sent between your computer and a website private. This is especially important when you’re entering sensitive information like your credit card number. When a website has SSL, you can see a lock in the address bar, and the web address will start with “https://” instead of “http://”.

How to protect your website against Malware.

There are a few things you can do to protect your website from malware. The most important thing is to keep your website’s software up to date. This means keeping your web server software, such as Apache or IIS, and your website’s software, such as WordPress or Joomla, up to date. You should also use a good antivirus program on your computer and keep your computer’s software up to date.

What is website malware, and why should I care?

Malware is a kind of virus that can infect your computer when you visit a website. It can steal your personal information, or even damage your computer. You should always use antivirus software to protect yourself from malware, and be careful when you visit websites.

How do malicious bots affect my website?

Malicious bots can harm a website in a few ways. For example, they might slow the website down by using up all of the bandwidth, or they might try to hack into the website and steal information. They can also create fake accounts on the website and post spam comments or links.

What happens with ransomware?

When a computer gets ransomware, it means that someone has put a virus on the computer that takes over the screen and won’t let you do anything or see anything until you pay them money. This is done to get money from people and is called ransomware because it locks up your computer until you pay the ransom. Sometimes people can get their computer back if they have a backup of all their files, but other times the files are lost forever.

Should I invest into cybersecurity for my website?

Yes, you should invest in cybersecurity for your website. It will help keep your website safe from people who might try to steal your information or harm your website. Cybersecurity is like a shield that protects your website from these bad people. It’s important to have because there are lots of people out there who want to do bad things to websites.

FAQsWebsite Hosting

People usually use premium hosting for their business websites because it offers more features and benefits than other types of hosting. For example, with premium hosting, you can usually get a dedicated IP address, which can help improve your website's ranking in search engine results pages. Additionally, you'll usually have access to more bandwidth and storage space than you would with a cheaper hosting plan, making it a better option for larger websites.
Should I backup my website?

Yes, you should backup your website. This means making copies of all the files on your website so that if something happens to your website like it gets deleted or hacked, you have backups to restore your website. You can use a program like WordPress Backup to automate the process of backing up your website or you can copy the files manually. It’s a good idea to backup your website regularly, especially if you make changes to your website often.

Why you shouldn't use shared hosting.

If you have a lot of friends, and you want them all to come over to your house to play, you’re going to need a lot of space. Your house is like a website, and your friends are like website visitors. If you have a lot of friends and they all visit your website at the same time, your website will crash. That’s because your website only has so much space, or ‘bandwidth’ to share among all of its visitors.

What is shared hosting?

Shared hosting means that a website is stored on a single server that is shared by many other websites. This is different from having your own server, which is called “dedicated hosting,” this is what we use for all of our clients, dedicated hosting. We don’t use shared hosting.

With shared hosting, the server’s resources (like memory and disk space) are divided between all of the websites on the server. This makes it cheaper for people to host their websites.

What is dedicated server hosting?

A dedicated server is a type of web hosting where the customer rents an entire server not shared with anyone else. This is different from shared hosting, where the customer rents a portion of a server, which is still shared by other customers.

FAQsWebsite Performance & Analytics

If you have a website, it's important to track how many people are visiting it. This is because you want to make sure that your website is serving its purpose - which is to give people information or sell them things. You can use a program called Google Analytics to track how many people are visiting your website, from where they are coming, what pages they are looking at, and how long they are staying on your website.
What is Google Analytics?

Google Analytics is a program that lets website owners see how many people have visited their website, where those people came from, and what they did on the website. This information can help website owners improve their website and make it more interesting and useful to their visitors.

What is Google Search Console?

Google Search Console is a program that helps you track how your website is doing in Google search results. You can see how many people have seen your website, how many people have clicked on your website, and what words people used to find your website. You can also see if there are any errors on your website that might be keeping it from ranking higher in Google search results.

What is Google Data Studio?

Google Data Studio lets you create reports and graphs from data that is stored in Google Sheets. You can choose which data to show in your report, and add charts, text, and other elements to make your report look great. Reports created in Data Studio can be shared with other people, or embedded on a website.

What are the best performance metrics for a website?

There is no single answer to this question as the best performance metrics for a website will vary depending on the specific website and its goals. However, some commonly used metrics include pageviews, unique visitors, time on site, and bounce rate. Each of these can provide valuable insights into how well a website is performing and how it can be improved.

What are unique visitors in Google Analytics?

Unique visitors in Google Analytics are individuals who have visited a website at least once within the specified time period. This metric is important for understanding how many individual people are engaging with a website, as opposed to returning visits from the same individual. This metric can be used to understand visitor engagement, measure marketing campaigns, and more.

How do you measure visitor engagement with a company website?

Measuring visitor engagement with a company website can be done in a variety of ways. One common way to do this is to look at the number of visitors who return to the site over a given period of time. Another way to measure engagement is to look at how long visitors stay on the site, and what pages they visit. Other factors that can be considered include how often visitors share content from the site, and how much time they spend on the site overall.

How does a slow website impact my website's performance?

When a website is slow, it means that users are having to wait longer than necessary for pages to load. This can impact the performance of the website in a number of ways, including reducing traffic and causing users to abandon the site. In addition, slow websites can often rank lower on Google Search engine results pages, meaning that they may not be as visible to potential customers. There are a number of things that can cause a website to be slow, including outdated technology and excessive traffic.

FAQsSearch Engine Optimization (SEO)

It is imperative to encourage businesses to incorporate SEO, as it helps them get the visibility they might need in the current digital age. Eighty-one percent of clients and 94% of B2B buyers regularly search for companies online prior to making a purchase, and so businesses without a web presence will be unlikely to stand out.
How exactly does SEO work?

Search engines want to provide the best service for their users. To do this, search engines scan, or crawl, different websites to better understand the site’s topic. This allows search engines to deliver more relevant results to people that are searching for certain keywords or topics.

Why does SEO matter?

Search engine optimization, or “SEO” for short, is the process of making your website more visible on search engine results pages (SERPs). This can be done by optimizing your website’s content, structure, and on-page elements like titles, metatags, and anchor text. Additionally, you can build backlinks to your site from other high-quality websites.

Is SEO necessary for Google Search?

Short answer: SEO is highly effective for traffic and leads as well. Many SEOs get too caught up in SEO-specific metrics such as search engine results page (SERP) rankings, organic traffic, and SERPs (search engine result page). Some examples of the differences between paid advertising and SEO include the fact that organic search gets many more clicks than paid Google advertisement

Is SEO worth it for a Defense Contracting business?

Although it may take longer for an organic SEO campaign to reach its full potential, it’s greater than the sum of its parts and will bring more click-throughs than PPC will for less money. Organic search engine rankings are better than paid listings, and people usually believe in organically ranked websites more.

Can I pay Google to rank my website higher on search results?

The answer to consider is, no. Paying for Google Internet Search advertisements may put you at the top of the page, but that does not imply your organic search engine positions will improve. Google’s search engine positions are determined largely by many different variables, such as site health and a variety of backlinks to alternative traffic sources.

What are SEO keywords or search phrases?

Keywords are words and phrases that define your content. In relation to search engine optimization, they’re the terms or phrases that people enter in search engines in order to be found. To prevent search engines from indexing some components of your page, include only relevant information.

Do Google Ads help SEO?

While Google AdWord won’t very directly boost your SEO performance, there are various ways it can indirectly help your SEO performance. Google AdWord can help expose your content to more users, which can increase the likelihood of people sharing or linking to your content, generating valuable backlinks in the process.

What is Technical SEO?

Technical SEO is a subset of search engine optimization that optimizes your site’s infrastructure so that it is easily crawled and indexed by search engines. It focuses on the technical components of your website, such as the sitemaps, page speed, URL structure, schema, site navigation, and more.

What is On-Page SEO?

On-page an SEO (or other maintenance SEO) of pages for a certain keyword, consisting of harmonizing page-specific attributes like titles, headers, content, and internal hyperlinks with keyword, so as to boost display opportunities and remove traffic.

What key Technical SEO issues should I be worried about?
  1. No secure HTTPS Security.
  2. Website Isn’t Indexed on Google or Bing Correctly.
  3. Missing XML Sitemaps.
  4. Missing or Incorrect Robots. txt.
  5. Meta Robots NOINDEX Set.
  6. Slow Web Page Speed.
  7. Duplicate Versions of the Homepage.
  8. Incorrect Rel=Canonical URL.
What is Off-Page SEO?

Off-Page SEO (also called “Off-site SEO”) refers to actions taken outside of your webpage to influence your positioning within search engine result pages (SERPs). ), linking to, or boosting your site, and effectively “vouching” for the quality of your content.

What is difference between on page SEO and off page SEO?

On-page SEO involves optimizing pages on your website that are associated with your management, while off-page SEO relates to increasing the authority of your domain through content creation and earning backlinks from other web pages.

Why do Backlinks matter for SEO?

Backlinks are especially important for SEO because they provide search engines with a “nods of approval” from one site or page to another. When many sites link to the same page or site, search engines can understand that this content has value and will surface it accordingly on a SERP.

What are the benefits of Google My Business?

Google My Business provides business owners with a free listing on Google that allows customers to find your business, learn more about it, and even contact you directly.

Some of the features of Google My Business include the ability to create a free business profile, add photos and videos, list your hours of operation, and post updates about your business.

You can also use Google My Business to boost your visibility in Google search results by adding keywords to your listing. And, you can use the free Google Maps tool to show customers how to find you.

Google My Business is a great way to connect with customers and promote your business online.

How do I get a Google My Business listing?

Setting up a Google My Business listing is easy. First, go to business.google.com and click “Get on Google.” Then, follow the steps to create your listing.

A Google My Business listing lets customers know where your business is located, what services you offer, and how to contact you. It also helps your business appear in Google Maps and search results.

Some of the features of a Google My Business listing include:

-Up to five photos of your business
-Business description
-Hours of operation
-Link to your website
-List all business services with descriptions

A Google My Business listing is a great way to increase visibility for your business and connect with customers online.

Why is Google My Business (GMB) good for SEO?

A completed GMB directory listing can help a business improve its local SEO ranking. Google Maps integration makes GMB listings easier to locate and use, which is beneficial for local businesses.

Is SEO better than Google Ads?

Google puts ads at the top of the first page because they tend to be more cost-effective in the short term, whereas search engine optimization has more long-term benefits. If you just want to show up on the first page of Google Search results within a few days, Google AdWords may be the better choice for you. If you would prefer your site to climb up slowly and organically in Google Search results, SEO may be better.

Do Google My Business posts matter?

One of the major features of the Google My Business listings is the importance of the GMB posts for additional ranking factors in local pack listings. This was highlighted in the most recent version of the Moz Local Search Ranking Report.

How does Google rank SEO?

Google employs web-crawler bots to scour websites and index their contents. For each site, the bots assign a weighted score based on both a PageRank algorithm and Google’s opinion of its authority and relevance to the user. Google subsequently uses an algorithm that factors into this score over 210 known factors to rank websites on a search result page.

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