It’s true that your website is yours to do with as you please. Whatever you decide to do with the web design, for example, is ultimately your call. However, you should always keep in mind why you created the website in the first place.
If it’s for business, then the least you can do is make it look professional. After all, your website is the face of your business over the Internet, and you would want your customers, partners, and suppliers to see your business in the best possible light.
In the world of modern web design, making your website utterly professional in every aspect is easy. Let’s take a look at some tips that would give your business website a more professional appearance.
Keep your web design simple.
A website with a spectacular web design will always be attractive. Some great-looking websites, however, tend to be visually overwhelming, especially when their web designers overdo it with the use of drop shadows, borders, and color. With too many flashy design elements in play, these websites end up looking cluttered and cramped.
Try keeping your web design as simple as you can make it. Retaining a considerable amount of whitespace is a good idea, as it gives a page more breathing room for its content and design elements. Web pages with plenty of whitespace are also typically easier on the eyes.
A great-looking website doesn’t matter one bit if navigating it frustrates people. A website that’s tough to explore because of the absence of a working search feature or clearly divided categories wastes people’s time, and there’s certainly nothing professional about that.
If you spend a little more time on making navigation easier, like putting in a functioning search tool, dividing categories clearly, and making navigation elements clickable, your website would look and feel professional. Visitors won’t be bouncing off to another site after only a few seconds out of frustration.
Do you remember the fonts used by some websites from way back in the 1990s? For some reason, some webmasters loved using Comic Sans for their content. While there’s nothing wrong with Comic Sans per se, it just happens to be a font that doesn’t scream “professional” in any way.
Thankfully, webmasters these days are no longer that whimsical when it comes to their font use.
When choosing fonts, you should always consider the nature of your business. Unless you’re running a website for a party clown hosting business or something that’s just as fun and entertaining, it’s always best to go for more formal and businesslike fonts. It’s just more professional that way.
Making the font for your content large enough to read also goes a long way in achieving a more professional look for your site. The same goes for using larger fonts for headings, subheadings, and titles.
Use nothing but high-quality images.
Few things are more annoying than a website with low-quality images. Low-resolution photographs make your website look like the work of an amateur, and you wouldn’t want that tag attached to the face of your business online.
Always put up big, stunning, and high-quality photos on your website. If possible, use original images taken by a professional photographer. Better yet, have a good graphic designer tinker with the shots a bit to make them even more stunning. With high-quality images on your website, your site will look very impressive and professional.
Well-written content exudes professionalism.
A website may have the simplest design, but superbly-written content will more than compensate for it.
Visitors will undoubtedly appreciate articles or posts that have zero grammatical and spelling errors. And they will love them if they also happen to be useful, relevant, and engaging.
Written content of high quality will always be an unmistakable mark of professionalism, so make sure your website has plenty of it. If you’re a splendid writer yourself, then do your own content. If you’re not that confident about your writing ability, then hire professional writers who offer their services online.
Some websites use just one color, while others have more than one color in their web design. If you’re going the latter route, make sure you choose colors that blend well. Well-coordinated colors on a website make for a highly-professional look.
While you’re at it, read up a bit about color psychology, and try to apply some of the associations it makes between colors and human behavior to your web design.
Put up more videos.
Videos seem to be getting more popular by the day, which is hardly surprising. After all, videos make information easier to digest and understand. Best of all, videos are infinitely more engaging than any written content, even superbly-written ones. People will always prefer watching a 3-minute video than a 1,500-word article on the same subject.
Video is so popular these days that experts predict it will make up 82 percent of all traffic by 2022.
We already live in an era where web designers already prioritize the smallest screens when designing websites. In the age of mobile-first web design, desktop will have to take a backseat to mobile devices, and it makes a lot of sense.
Mobile users have long outnumbered desktop users. It would be the height of unprofessionalism if your website does not display well on their smartphones and tablets. Worse, you will end up missing out on their business as well if your website is not mobile-friendly.
At present, going for a responsive design is your best option if you want your site to become mobile-friendly and as professional as it can be.
In a world where websites seem to be popping out of thin air by the thousands on a daily basis, it really pays to stand out. Achieving a professional appearance is one way of doing that, so make these suggested tweaks, and see where a more professional-looking website will take your business.