Cloud technology has been around for a while now, and no matter how long you’ve been in the entrepreneurial game, you’re definitely using some cloud services or tools to run your business. From workforce management to managing your own schedule, all the way to internal and external communication, cloud technology is a big part of success. That’s why it’s so important to invest in digital transformation nowadays, because the cloud can help take your company forward in many ways.
One of these ways is, of course, SEO. Search engine optimization is a foundational part of any sound digital marketing strategy, and it doesn’t matter if you’re in manufacturing, law, insurance, or if you own a local cookie store – SEO will help get your business on the map. While there are many SEO techniques you should be employing, did you know that cloud technology can help you achieve better results?
Let’s take a closer look at cloud hosting and cloud tech in general to see how this amazing tech can take your business forward in the online world.
Going global is easier than ever before
Cloud computing allows us to put our companies on the global map. All the cloud-based services and tools you use are available on a global scale, allowing you to easily communicate and collaborate with international team members, and of course, to communicate effectively with customers from around the world. This is a big deal when it comes to improving your SEO, because cloud computing allows you to rank high on Google anywhere in the world.
This is because cloud hosting provides an unrestricted hosting location. While the location of your servers might have been a problem ten years ago, nowadays Google can rank global businesses in local markets with ease because of cloud hosting that doesn’t have a centralized server. Rather, its decentralized nature allows you to compete with companies that have servers in local markets.
Website security is now a big SEO factor
Over the years, Google has started to put a greater emphasis on website security, and nowadays, it’s one of the biggest ranking factors in the digital world. The world’s most popular search engine prioritizes websites that are able to deliver a top-quality user experience, so it can’t risk showing potentially harmful websites in the first results page. To rank high, you have to invest in website security.
Whether people are searching by typing in keywords and phrases or through voice search, you should strive to boost your SEO through cloud technology. You can do this by using cloud hosting to elevate the security of your website and show Google that even though you’re handling sensitive customer data, you’re doing it in a way that guarantees their safety and security in the online world. Make sure to take advantage of the many security features offered by your cloud provider.
Maintaining your cloud infrastructure for better ranking
Maintaining a performance-driven, secure cloud infrastructure all on your own is a cumbersome and resource-intensive task. You can build your own cloud infrastructure that you’ll manage on your own on site, of course, but if something should slip through the cracks, you could expose your business to a lot of risk. That’s why it’s a good idea to get your cloud infrastructure from a reliable vendor like Amazon, but have a few IT cloud experts on your team to help keep things running smoothly.
Companies working with Amazon, for example, would benefit from having their IT staff undergo the right training and get the necessary AWS certification that will ensure they can maximize the potential of the infrastructure and troubleshoot problems on a moment’s notice if need be. This is not only important for business continuity, but it’s also crucial for good SEO and if you want to consistently rank high in the local and global search results.
Maximizing page speed and site responsiveness
It should go without saying that page loading times and general website responsiveness can have a massive impact on your SEO score. People won’t stand for an unresponsive website, and neither will Google, so you have to optimize your site for fast loading times.
If you want to elevate your digital presence and boost your SEO marketing campaigns, then make sure to use cloud hosting to your advantage. The cloud is optimized for speed and performance, and because it uses decentralized servers, it ensures that your website loads quickly no matter if the customer is trying to access it halfway across the globe.
Delivering a mobile-friendly experience
Finally, if you want to improve your website conversion rate and improve your digital presence in general, you have to start catering to the mobile demographic. People are browsing the web, consuming content, and buying products via smartphone nowadays, so it’s important to optimize your website for a seamless mobile experience.
Keep in mind that Google prioritizes mobile-friendly sites, so all the more reason to make mobile browsing a breeze. The good thing is that cloud technology offers a whole suite of features that allow you to optimize your pages for mobile viewing, security, and navigation, so that you can win over your mobile audience with relative ease.
Over to you
SEO is a fundamental part of every winning digital marketing strategy, and utilizing the cloud can help you take your SEO strategy to the next level. You can use cloud computing to elevate your standing in the competitive online world, and lead more customers down the path of conversion and brand loyalty.