6 Tips to Make Your Federal Contracting Website Design Look Professional
A website is the face of your business to the outside world, so it’s important that it present your business in the best light possible.
If you want to take your website design to the next level, consider incorporating these six tips into your site to help you reach that goal of making your website look professional.
Start with step one today!
1) Choose your color scheme carefully
It’s easy to underestimate how much your color scheme can impact how professional your website looks.
There are two things you should consider when choosing a color scheme for your website.
First, make sure you choose colors that complement each other, not compete with each other.
Second, make sure your site conveys a clear message about what you do and who you serve—one of many ways to do that is by sticking with two or three colors (use no more than four at most).
2) Decide what you’re selling
Every business has something it’s selling—whether it’s a product, service, or idea.
Determine what your unique selling proposition is and what you plan on spending your time talking about.
If you decide that your website will be dedicated to convincing people they need your product, then you want every element of it to convey that message.
If you want people to trust you with their hard-earned money, start by giving them some solid reasons why they should.
3) Have compelling headlines
A compelling headline is easy to read and quickly explains what you do.
If someone just has a second, your website needs to hook them with an instantly understandable name or phrase that will be easy for them to share with friends, family members, and associates.
Remember, if your potential customers can’t easily understand what you do right away, they probably won’t stick around long enough for you to tell them why they should choose you over your competitors.
You can read more about how to keep your content and design simple, yet effective: KISS Principle post.
4) Proofread your copy
Once you’ve built out your site with a compelling message and a killer design, don’t forget about proofreading.
Missing typos and grammatical errors not only look unprofessional but also distract visitors from your content.
Use an editing tool like Grammarly—which checks grammar for free!—or invest in a copy editor to catch any mistakes you might have missed.
5) Add real value
You can really stand out by providing a compelling message that speaks directly to your audience.
A case study, for example, could help prospects see how your service or product has helped other companies solve similar challenges.
The secret is identifying problems your prospects care about and offering solutions—to both their problems and their questions.
Once you’ve identified those challenges, you can strategically address them with a compelling call-to-action that makes visitors want to learn more about what you have to offer.
6) Get case studies on your site
Case studies and testimonials are an incredibly effective way to bring your website alive with compelling stories.
They’re also a great way for potential customers who may not have heard of you yet to get a sneak peek at what you do.
Including case studies on your site demonstrates that you take pride in your work and can help prospects see why they should, too.