Schema Markup – What It Is and Why You Should Use It
Schema markup, also known as structured data, is the language of search engines, using a unique semantic vocabulary.
It is code used to provide information to search engines more clearly to understand your content.
This makes your page more likely to appear in the search results when someone searches the keyword or phrase you have marked up with schema.
What is schema markup?
Schema markup is code that provides information to search engines to understand your content.
Schema markup allows search engines to recognize different types of content on a page (such as articles, books, events, or recipes), making it easier for them to provide better results.
This is particularly important if you’re trying to rank well in local searches, which typically rely on schema data more than regular web pages.
How does schema markup help you rank higher on Google?
Google may include structured data when it’s relevant to a search query.
Schema markup provides an additional layer of context for searchers, which can help you rank higher in Google for certain queries.
The markup has been shown to improve click-through rates by 45%.
As demonstrated by research from Moz, schema works well for specific content types such as recipes, events, and product pages.
Schema tags aren’t only useful for SEO and give website visitors a better understanding of your content.
When should you use schema markup?
There are two primary reasons to add schema markup to your site: (1) improving your search engine rank and (2) enhancing content for better SEO.
While no single strategy will work for every website, adding schema markup to your site allows you to control how search engines interpret what you publish. That’s a powerful thing.
Best schema markups for Federal Contracting Companies
If you are a federal contractor, then there is some information that you need to share on your website.
This includes details like who you are, why you are qualified to work for your client, etc.
Some can be done with traditional page headings (for example, About Us), but others need more detailed descriptions.
Schema markups will help search engines understand what is on your page so they can match it up more accurately with their database of websites.