Defense Industry Web Design Mistakes You Should Avoid

Defense Industry Web Design Mistakes You Should Avoid

The KISS Principle

Do you have a hard time getting your message across? Have you ever had someone give you feedback that your website or brochure was too confusing?

You’re not alone, and it’s not your fault. It’s difficult to craft simple messaging because our minds are complex and tend to create overly complicated solutions.

We can reduce the complexity of things we design by following the KISS Principle, which stands for Keep It Simple, Stupid.

This article will help you keep things simple so your marketing materials, websites, and user interfaces appeal to more people and help you reach your goals faster.

1) Three Things That Cause Confusion on Websites

When it comes to simplifying a website, there are three things you should pay attention to; navigation, words, and design.

Navigation is typically something that people ignore as a source of confusion. It’s easy to do so because as humans we have been navigating for so long.

But any time you have an option on how to get from point A to point B you will have some level of complexity.

And every site needs a way for people to get around.

2) The KISS Principle: Web Design

web design

If you’re wondering why your website is getting no visitors, one of your problems might be that you’ve taken it too far. Consider doing less.

The KISS principle (keep it simple, stupid) applies to web design and messaging: make everything as straightforward as possible and eliminate information and functionality that isn’t absolutely essential.

Reducing clutter on your website or app can make a big difference in how easy it is for users to figure out what they want and how to get there — otherwise known as simplifying your messaging.

As Einstein said, Everything should be made as simple as possible, but not simpler. It also helps if your site looks good — not just ok — on mobile devices since those are where most people browse now.

3) Tips To Improve Your Site’s Messaging

Simplify Your Message. The key to simplifying your message is to focus on one problem.

Are you trying to get people to download your latest widget? Are you trying to get people to subscribe to your newsletter?

Are you trying to get people interested in visiting or purchasing from your site?

Those are all different problems, with different audiences, and require different messages.

If your website isn’t focused on one thing, it’s confusing—and no one will do what you want them to.

Learn how companies like Amazon and Red Bull dominate their markets by focusing on one simple message that conveys their value quickly and easily for maximum conversion.

Recommend reading our article on building out your Digital Strategy with a properly sequenced FEEDBACK Loop.

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