View New Website: https://www.hgbuilders.com/

Client Overview: HG Builders, a leading new home construction business based in Rochester, NY, faced significant challenges with their online presence. Their outdated website suffered from poor mobile experiences lacked lead generation capabilities and was plagued with critical code issues due to outdated WordPress software. To revitalize their digital footprint and drive business growth, HG Builders partnered with us to overhaul their web design, enhance their local SEO, and amplify their presence on Facebook.

Challenges:

• An outdated website design that failed to attract or retain potential clients.
• Poor mobile responsiveness, deterring a significant portion of mobile users.
• Inadequate lead generation mechanisms on the website.
• Critical WordPress software issues affecting site security and functionality.
• Insufficient local SEO efforts make it difficult for HG Builders to stand out in the Rochester market.
• An underutilized Facebook page with minimal engagement and reach.

Solutions:

• Web Design Overhaul: We crafted a modern, user-friendly website with responsive design elements to ensure an optimal viewing experience across all devices. The new site structure was optimized for user engagement, with clear calls to action (CTAs) to improve lead generation.
• Local SEO Optimization: Our team implemented a robust local SEO strategy, focusing on keyword research, on-page optimization, and Google My Business optimization, to improve HG Builders’ visibility in local search results specific to the Rochester area.
• Facebook Marketing Campaign: We revitalized HG Builders’ Facebook presence with targeted ad campaigns and organic content strategies designed to engage the local community, showcase their projects, and highlight customer testimonials.

Results: The transformation was remarkable. Within months of launching the new website and implementing our digital marketing strategies, HG Builders:

• Saw a significant increase in website traffic, with a notable improvement in mobile user engagement.
• A surge in qualified leads was directly attributable to the enhanced user experience and optimized lead capture mechanisms on the new site.
• Achieved higher rankings in local search results, dramatically increasing their online visibility within the Rochester area.
• Witnessed a substantial increase in Facebook engagement rates, with their ad campaigns reaching and resonating with a targeted local audience.

Conclusion: The digital revitalization of HG Builders is a testament to the power of a holistic approach to web design, local SEO, and Facebook marketing. HG Builders enhanced their online presence by addressing critical website issues, optimizing for local search, and engaging with the community on social media. They established a solid digital foundation to support their business growth. This case study underscores the importance of a well-rounded digital strategy for businesses looking to thrive in competitive markets.