Client Background:

Screaming Eagle Plumbing, VA, is a local plumbing company based in Virginia.

View Website: https://screamingeagleplumbing.com/

They faced challenges with their existing website, experiencing loading issues and overspending on Google Ads. Additionally, they were not utilizing Facebook Paid Ads or Push Marketing on social media platforms.

Issues Faced:

1. Website Dysfunction: The existing website was broken and had loading issues, leading to a poor user experience and affecting the company’s online presence.
2. Google Ads Overspending: The company spent thousands on Google Ads without effective targeting or optimization strategies, resulting in a wasted marketing budget.
3. Lack of Social Media Marketing: Screaming Eagle Plumbing VA was missing out on the potential of Facebook Paid Ads and Push Marketing on social media platforms, limiting their reach and engagement with potential customers.

Solution Implemented:

1. New Web Design: A comprehensive revamp of the plumbing website was conducted to address loading issues and improve user experience. The new design focused on simplicity, functionality, and mobile responsiveness.
2. Google Ads Optimization: The Google Ads campaign was revamped with targeted keywords, ad groups, and ad copy optimization to improve click-through rates and reduce unnecessary spending.
3. Social Media Marketing Strategy: A new social media marketing strategy was implemented, including Facebook Paid Ads and Push Marketing campaigns to increase brand visibility, engagement, and lead generation.
4. SEO Enhancement: Off-page blog posts were created to improve the company’s search engine ranking and drive organic traffic to the website.

Results Achieved:

1. Improved Website Performance: The new web design significantly improved website loading speed and user engagement, improving overall online presence.
2. Google Ads Cost Savings: The company reduced Google Ads spending through effective optimization strategies while increasing click-through rates and conversions.
3. Enhanced Social Media Presence: Implementing Facebook Paid Ads and Push Marketing on social media platforms increased brand awareness, engagement, and lead generation.
4. SEO Boost: The off-page blog posts contributed to improved search engine rankings, driving organic traffic and expanding the company’s online reach.

In conclusion, successfully redesigning Screaming Eagle Plumbing VA’s website, optimizing Google Ads, implementing social media marketing strategies, and optimizing SEO enhancements significantly improved the company’s online presence, lead generation, and cost-effectiveness of digital marketing efforts.