Retargeting Campaigns for Brand Awareness
Retargeting campaigns not only bring website visitors back to your federal, defense, or aerospace industry business’s website but also build brand awareness by keeping your name in front of consumers.
This second audience not only brings more site visitors but increases the likelihood of conversion as well.
Retargeting also has the benefit of increasing click-through rates and making more sales without having to increase your ad budget.
Why is Retargeting So Important?
Retargeting is an effective way to increase brand awareness.
By targeting people who visited your site, you’re placing an advertisement in front of people who have already shown interest in your product or service.
Retargeting works to bring back visitors to your federal, defense, or aerospace industry that haven’t converted on their initial visit—increasing conversion rates and bringing more site visitors.
Which Industries are Best For Retargeting?
Retargeting campaigns are most effective in the federal, defense, and aerospace industries. The remarketing aspect of these ads allows businesses to follow people who previously visited their site but did not convert into customers.
How Does Retargeting Work?
Retargeting campaigns help business owners create awareness about their company.
By showing ads to customers who have already visited your site, you can increase brand awareness.
Retargeting also increases the likelihood of conversion by bringing a secondary audience to your federal, defense, or aerospace industry.
This not only brings more site visitors but increases conversion rates and provides greater ROI.
Retargeting Campaigns with Multiple Social Media Platforms
When conducting a retargeting campaign, keep in mind that you will not only be targeting consumers who have been to your federal, defense, or aerospace industry website, but also new visitors.
By launching campaigns on multiple social media platforms you can reach a broader audience than just Facebook and Twitter.
As an added bonus, social media platforms are completely free to use.
This allows you to expand your brand awareness without blowing your budget. Well, when integrated tracking code is embedded into the landing pages and marketing creatives.
Here are some other advertising platforms to consider: LinkedIn ads and Google’s partner network.
You may be thinking that there is not enough traffic or conversions on these social media sites; however, with retargeting technology, even small amounts of site traffic can result in huge revenue growth if those viewers were targets of previous marketing efforts.