How Your Local Search Rank Can Hurt Your Business
What is the first thing that comes to mind when you think of a search engine’s first page? Google, Bing, Yahoo- all of which have been around since the early 2000s. Naturally, these powerful forces have been able to shape how people find information and what they see. In recent years, the internet has become the main way for people to shop for products and services. This can be a double-edged sword for businesses that use local SEO as a marketing strategy.
How Local Search Impacts Your Business
If you’re looking to expand your business or market it to a new audience, local SEO is more than likely at the top of your list. You might start with a Google search, even. However, your results may not be what you expect. Local search results have changed over the years. You may need to do some searching and research to find your way to the information you need.
What are Local Search Results?
Local search results are the first page of results that appear when you search for a specific location. Most search engines have a literal “city” filter that helps you narrow down the specific location you’re looking for. However, you should be aware that each search engine has a slightly different filtering system.
Make sure you’re using the right search term or search phrase you want to be found in search for. To find the right results, you should be able to put your location into Google, Google Maps, Google Places, Bing, or Yahoo. These are some of the most popular search engines available. These will show you results from across the web, not just one site.
What are the Benefits of Optimizing Your Listings for Local Search?
Optimizing your listings for local search is about more than just your physical appearance. There’s a lot to consider. Your phone number, address, hours of operation, and other important details all play a part in your local search ranking. Your website’s SEO should also be taken into consideration. The more SEO that is incorporated into your website, the higher your ranking will be when someone does a local search. The
Importance of Your Physical Location
Your address is important because the results that appear on the first page are based on a Google Places and Google Maps (and sometimes Bing) search. Your address is the first thing the search engine will see. The location will identify your company, so it needs to be accurate. It’s a good idea to have a physical address that includes the city, state, and zip code, as well as the name of the city if you’ve moved or merged.
How to Optimize your Listings for Local Search?
Local search can be a great way to get traffic to your business. It’s helpful to have your address and phone number on your listing. Having the address and hours of operation will help when someone does a search for your business. Your website address, contact information, and hours of operation should be visible on your listing.
In conclusion, Local SEO is a great way to expand your business and market it to a new audience. It doesn’t involve any major changes or investments, and the benefits more than makeup for the effort. Local SEO is a great way to expand your business and market it to a new audience, it’s cost-effective and easy.