Facebook is known as the premier platform for push marketing, and it’s not hard to see why.
With more than 1 billion users, the social network can provide an unparalleled chance to promote your product or service to thousands or even millions of people, provided you’re willing to invest time and effort into developing your page and campaigns and getting the word out there.
But what does push marketing even mean? And how can you start engaging users right away? Let’s take a look!
How To Get Started
Starting a new social media marketing campaign is daunting. With so many tools, options, features, and settings, you may feel like throwing your hands up in defeat before you’ve even started.
Don’t let that happen!
These seven steps will help you overcome those fears—and get push marketing off on a good start for your firm.
You’ll walk away with a working understanding of what push marketing is, how it differs from traditional marketing tactics (like email campaigns), and how best to put it into practice with social media sites. It won’t be easy.
Define Your Digital Marketing Goals
When creating a social media strategy, it’s important to define your goals before getting started.
Do you want to capture leads?
Offer customer service?
Build awareness of your brand?
Defining your goals can help you develop strategies that are more likely to succeed.
Additionally, if you’re trying to reach a specific audience, knowing who they are can also help guide your marketing efforts.
Take time at the beginning of your campaign so be sure you know exactly what it is you want to accomplish with your aerospace & defense firm’s social media program.
Build Your Ideal Audience
The idea is that by publishing engaging content on a regular basis, you’ll build up an audience who want more.
That means you can then hit those readers with content that actually sells what you want them to buy.
(In aerospace & defense, think of it as buying someone’s attention in exchange for information about your products).
To do it right takes time, so don’t try to go big too quickly.
Take one small step at a time until you have figured out how your audience responds.
You can use social media analytics tools like Google Analytics or Omniture SiteCatalyst (the latter owned by Adobe) to monitor your progress and see what seems to be most popular so far.
How To Use Tools To Create an Effective Strategy
There are a number of tools out there that can help you create, build, and manage your social media presence for maximum effectiveness.
We’ve rounded up some of our favorites for push marketing below: For Facebook, check out CrowdTangle (free) or Hootsuite (paid); Twitter—TweetDeck (free), Hootsuite (paid); Instagram—web platform only; YouTube—AudienceWise; Pinterest—web platform only.