Federal, Defense, and Aerospace Industry Companies That Embrace Digital Marketing Improve Performance by Up to Four Times A study published by Gartner, an information technology research and advisory company, found that federal, defense, and aerospace industry companies that embrace digital marketing at the core of their business achieve up to four times improvement on digital...
Targeting Cold Audiences to Warm Up Leads
Targeting Cold Audiences to Warm Up Leads A new ad campaign might provide quick traffic, but it isn’t likely to bring you leads unless you’re targeting the right audience. Cold audiences are people who do not know you or your product, so they don’t buy from you right away. Paid advertising can move cold audiences...
How to Launch an Ebook That Generates Leads
How to Launch an Ebook That Generates Leads Too many business owners launch an ebook and then expect leads to magically appear. If you want leads, you have to put in the work to drive them! This blog will cover everything you need to know about launching an ebook that generates leads as well as...