Retargeting Campaigns for Brand Awareness

Retargeting campaigns bring visitors back to your federal, defense, or aerospace industry business’s website and build brand awareness by keeping your name in front of consumers.

This second audience not only brings more site visitors but also increases the likelihood of conversion.

Retargeting also has the benefit of increasing click-through rates and making more sales without increasing your ad budget.

Why is Retargeting So Important?

Retargeting is an effective way to increase brand awareness.

By targeting people who visit your site, you’re placing an advertisement in front of people who have already shown interest in your product or service.

Retargeting works to bring back visitors to your federal, defense, or aerospace industry who haven’t converted on their initial visit—increasing conversion rates and bringing more site visitors.

Which Industries are Best For Retargeting?

Retargeting campaigns are most effective in the federal, defense, and aerospace industries. The remarketing aspect of these ads allows businesses to follow people who previously visited their site but did not convert into customers.

How Does Retargeting Work?

Retargeting campaigns help business owners create awareness about their company.

You can increase brand awareness by showing ads to customers who have already visited your site.

Retargeting also increases the likelihood of conversion by bringing a secondary audience to your federal, defense, or aerospace industry.

This brings more site visitors, increases conversion rates, and provides more significant ROI.

Retargeting Campaigns with Multiple Social Media Platforms

When conducting a retargeting campaign, remember that you will target not only consumers who have been to your federal, defense, or aerospace industry website but also new visitors.

Launching campaigns on multiple social media platforms can reach a broader audience than just Facebook and Twitter.

As a bonus, social media platforms are completely free to use.

This allows you to expand your brand awareness without blowing your budget when integrated tracking code is embedded into the landing pages and marketing creatives.

Some other advertising platforms to consider are LinkedIn ads and Google’s partner network.

You may think there is not enough traffic or conversions on these social media sites; however, with retargeting technology, even small amounts of site traffic can result in huge revenue growth if those viewers were targets of previous marketing efforts.