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Retargeting Marketing Insights - Federal, Defense, and Aerospace Industries

What is Cross-Device Targeting and How Does it Help Retargeting Ad Campaigns?

What is Cross-Device Targeting and How Does it Help Retargeting Ad Campaigns? Cross-device targeting is the practice of delivering consistent messaging to your audience across multiple touchpoints, including phones, laptops, desktops, tablets and televisions. Targeting users broadly across all platforms allows you to expand your reach and improve your conversion rates. You can take advantage...

5 Cybersecurity Marketing Techniques That Work for Federal Contractors

5 Cybersecurity Marketing Techniques That Work for Federal Contractors Market your cybersecurity product or service with these five tried-and-true marketing techniques to make sure you’re capturing the attention of your target audience. 1) Use Pre-Sale Questions When developing your marketing campaign, consider using pre-sale questions to add another layer of personalization. When you ask your...

Retargeting Campaigns for Brand Awareness

Retargeting Campaigns for Brand Awareness Retargeting campaigns not only bring website visitors back to your federal, defense, or aerospace industry business’s website but also build brand awareness by keeping your name in front of consumers. This second audience not only brings more site visitors but increases the likelihood of conversion as well. Retargeting also has...

How to Successfully Recruit for Defense Contracting

When looking to expand your workforce, finding qualified candidates can be one of the most difficult things to do. However, companies looking to hire new employees shouldn’t feel frustrated by the process. With effective planning and preparation, it’s possible to use advertising strategies that will help you reach and recruit candidates from all backgrounds, including...

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