What do you think about when you hear the word lead generation? The answer may depend on what type of business you’re in, and that’s okay! After all, different businesses require different things from their landing pages to generate leads, and what works for one industry may not work as well in another.
How many times have you said, I need to get this landing page up fast!? With Unbounce, you don’t need to hire an expensive developer to create your landing pages; you can do it yourself in less than five minutes with our quick-launch templates. You can even customize these templates on the fly with our drag-and-drop editor.
How to Protect Your Company Website from Ransomware Attacks The cost of ransomware attacks is measured in dollars, but the consequences are much worse. Not only could your business suffer from lost revenue, brand and reputation damage, employee layoffs, and business closures, but if your company website was targeted, you could also be exposed to...
Switching to a WordPress website vs a WIX site could give you more analytics, higher design options, better speeds, higher SEO, more utility option, more ways to improve conversion. If you are running a business, it’s important to have the best website possible in order to get your products or services out there to more...
The Malware Protection for WordPress Websites that You Must Have You’ve set up your own WordPress website to showcase your products and services, but what about malware protection? Do you even know what that means? Malware (or malicious software) refers to software that’s designed to damage or disable systems or otherwise disrupt the normal functionality...
5 Common Landing Page Mistakes That Are Costing You Conversions Landing pages are an effective way to improve your conversion rates and your conversion optimization efforts, but they’re not without their pitfalls. If you’re making any of these five common landing page mistakes, you could be costing yourself conversions and potential revenue. Check out this...
7 Reasons You Need to Include YouTube Advertising in Your Digital Marketing Strategy You might have heard of YouTube advertising, but do you know how to get started? In this guide, we’ll cover why including video ads in your digital marketing strategy matters and how to select the right ad type to boost brand awareness,...
How to Create a Marketing Strategy for an Aerospace Manufacturer In today’s hyper-competitive aerospace industry, you can’t rely on your reputation to be your most significant differentiator anymore—you must keep up with the latest marketing tactics and strategies. If you want to develop a winning marketing strategy for an aerospace manufacturer, look no further than...
Increase Your Brand Awareness to Attract the Latest Tech Talent Creating and maintaining an effective recruiting campaign can be time-consuming and expensive, but it’s also one of the most effective tools to attract the latest tech talent and secure new employees that will drive your business forward into the future; especially in the Federal, Defense,...
Cross-device targeting revolutionizes the way marketers approach retargeting ad campaigns, offering a seamless way to engage audiences across a myriad of devices—from smartphones to smart TVs. By harnessing the power of platforms like Google AdWords, businesses can now ensure their brand remains front and center, regardless of the device a potential customer uses. This sophisticated strategy not only expands reach but also significantly boosts conversion rates, providing a cohesive user experience that aligns with modern browsing habits. Whether it's re-engaging visitors who left a SaaS free trial or tailoring landing pages for maximum impact, cross-device targeting is an indispensable tool in the digital marketer's arsenal, driving brand awareness and conversion in today's multi-screen world.