HomeCategory

Digital Advertising Archives - HILARTECH, LLC

What is Cross-Device Targeting and How Does it Help Retargeting Ad Campaigns?

What is Cross-Device Targeting and How Does it Help Retargeting Ad Campaigns? Cross-device targeting is the practice of delivering consistent messaging to your audience across multiple touchpoints, including phones, laptops, desktops, tablets and televisions. Targeting users broadly across all platforms allows you to expand your reach and improve your conversion rates. You can take advantage...

5 Cybersecurity Marketing Techniques That Work for Federal Contractors

5 Cybersecurity Marketing Techniques That Work for Federal Contractors Market your cybersecurity product or service with these five tried-and-true marketing techniques to make sure you’re capturing the attention of your target audience. 1) Use Pre-Sale Questions When developing your marketing campaign, consider using pre-sale questions to add another layer of personalization. When you ask your...

What is PPC Advertising and How Can It Benefit Your Federal Contracting Business?

What is PPC Advertising and How Can It Benefit Your Federal Contracting Business? Understanding how to properly use PPC advertising can help your federal contracting business increase awareness, develop leads, and achieve goals faster. But what exactly is PPC advertising? How does it work? And why should you use it? This post will cover everything...

5 Reasons YouTube Advertising Should Be Deployed by Government Contractors

5 Reasons YouTube Advertising Should Be Deployed by Government Contractors In today’s competitive environment, leveraging YouTube advertising gives you the ability to increase brand exposure and gain awareness can be crucial to success. Whether through traditional marketing or through digital media, increasing brand exposure is often a part of any government contractor’s strategic plan. If...

Digital Marketing Tips for a Successful SaaS Marketing Campaign

Digital Marketing Tips for a Successful SaaS Marketing Campaign The digital marketing industry has been growing rapidly in recent years, but that doesn’t mean that companies are using their resources wisely. Digital marketing campaigns can be especially difficult to manage because you’re simultaneously focusing on building your brand and generating leads for your SaaS product....

7 Reasons Intelligent Supply Chain Leaders Need to Embrace Digital Marketing

Businesses’ brand awareness and reputation management are only as strong as their supply chain network allow them to be. Supply chain leaders in the Federal, Defense, and Aerospace industries must work to proactively shape their organization’s digital vision and strategy and ensure the supply chain operating model can deliver on both. Digital marketing advances now...

Retargeting Campaigns for Brand Awareness

Retargeting Campaigns for Brand Awareness Retargeting campaigns not only bring website visitors back to your federal, defense, or aerospace industry business’s website but also build brand awareness by keeping your name in front of consumers. This second audience not only brings more site visitors but increases the likelihood of conversion as well. Retargeting also has...