Looking to revolutionize your federal contracting company's sales? Discover the power of digital advertising technology, including dark posts and retargeting, to effectively market your SaaS products without pushing customers away. With our step-by-step guide to retargeting ad strategy, you can reach a highly engaged audience, increase conversions, and build brand loyalty
Dark posts are social media posts that are only visible to a small, selected group of people, rather than being publicly visible to all of a business's followers or the entire social media platform. They can be a useful tool for federal contracting companies in a number of ways:
Advanced retargeting technology can be a useful tool for a federal contracting company looking to find qualified candidates for hiring. Here are a few ways that the company could use retargeting to reach potential job candidates:
7 Reasons You Need to Include YouTube Advertising in Your Digital Marketing Strategy You might have heard of YouTube advertising, but do you know how to get started? In this guide, we’ll cover why including video ads in your digital marketing strategy matters and how to select the right ad type that will boost brand...
What is Cross-Device Targeting and How Does it Help Retargeting Ad Campaigns? Cross-device targeting is the practice of delivering consistent messaging to your audience across multiple touchpoints, including phones, laptops, desktops, tablets and televisions. Targeting users broadly across all platforms allows you to expand your reach and improve your conversion rates. You can take advantage...
5 Cybersecurity Marketing Techniques That Work for Federal Contractors Market your cybersecurity product or service with these five tried-and-true marketing techniques to make sure you’re capturing the attention of your target audience. 1) Use Pre-Sale Questions When developing your marketing campaign, consider using pre-sale questions to add another layer of personalization. When you ask your...
In today’s highly competitive marketplace, federal contracting companies are facing increasing pressure to stay ahead of the game and reach potential clients efficiently. With the rise of digital advertising and the benefits of PPC advertising, there is an unprecedented opportunity for contractors to harness the power of targeted advertising to grow their businesses and generate...
How to Win Federal Government Contracts with Amazing Request for Proposal A compelling business proposition is one of the most important parts of a Request for Proposal (RFP), or request for proposal, and it’s also one of the most difficult to get right. A strong RFP can make or break your chance at winning a...
5 Reasons YouTube Advertising Should Be Deployed by Government Contractors In today’s competitive environment, leveraging YouTube advertising gives you the ability to increase brand exposure and gain awareness can be crucial to success. Whether through traditional marketing or through digital media, increasing brand exposure is often a part of any government contractor’s strategic plan. If...
The 5 Keys to a Successful SaaS Product Trial How do you know whether your SaaS product trials are generating enough product-qualified leads (PQLs)? Do you know how to make the most of your SaaS product trials? Here are five keys to a successful SaaS product trial. 1) Give Them What They Want You can’t...
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