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Explore our blog for insights and trends that inspire action. From the latest technology to marketing strategies that work, we share our expertise to help you confidently navigate the digital world.

Why 2024 is the Perfect Year to Increase Your Marketing Spend

Why 2024 is the Perfect Year to Increase Your Marketing Spend

Looking to stay ahead of the curve in federal contracting? Our 2023 marketing spend predictions offer valuable insights into the channels and tactics that are likely to be most effective in the coming years. From social media to search engine optimization, we'll show you how to optimize your marketing efforts and position your business for long-term success in the federal market. Don't wait - start leveraging these insights today and take your federal contracting business to the next level!

7 Reasons You Need to Include YouTube Advertising in Your Digital Marketing Strategy

7 Reasons You Need to Include YouTube Advertising in Your Digital Marketing Strategy

7 Reasons You Need to Include YouTube Advertising in Your Digital Marketing Strategy You might have heard of YouTube advertising, but do you know how to get started? In this guide, we’ll cover why including video ads in your digital marketing strategy matters and how to select the right ad type to boost brand awareness,...

What is Cross-Device Targeting and How Does it Help Retargeting Ad Campaigns?

What is Cross-Device Targeting and How Does it Help Retargeting Ad Campaigns?
Retargeting Technologies

Cross-device targeting revolutionizes the way marketers approach retargeting ad campaigns, offering a seamless way to engage audiences across a myriad of devices—from smartphones to smart TVs. By harnessing the power of platforms like Google AdWords, businesses can now ensure their brand remains front and center, regardless of the device a potential customer uses. This sophisticated strategy not only expands reach but also significantly boosts conversion rates, providing a cohesive user experience that aligns with modern browsing habits. Whether it's re-engaging visitors who left a SaaS free trial or tailoring landing pages for maximum impact, cross-device targeting is an indispensable tool in the digital marketer's arsenal, driving brand awareness and conversion in today's multi-screen world.

How to Understand the Customer’s Pain Points in Aerospace Engineering and Defense Contracting

How to Understand the Customer’s Pain Points in Aerospace Engineering and Defense Contracting How can you understand your customer’s pain points? What are the most important steps to take? How do you know if you’re on the right track? If you’re an aerospace engineering or defense contracting company, it’s critical to have a clear understanding...