Why 2024 is the Perfect Year to Increase Your Marketing Spend

January 6, 2023March 2, 2024Daniel Digital Marketing, Digital Strategy

Looking to stay ahead of the curve in federal contracting? Our 2023 marketing spend predictions offer valuable insights into the channels and tactics that are likely to be most effective in the coming years. From social media to search engine optimization, we'll show you how to optimize your marketing efforts and position your business for long-term success in the federal market. Don't wait - start leveraging these insights today and take your federal contracting business to the next level!

How Dark Posts can Help Federal Contracting Companies

December 26, 2022March 1, 2024Daniel Digital Advertising, Digital Strategy

Dark posts are social media posts that are only visible to a small, selected group of people, rather than being publicly visible to all of a business's followers or the entire social media platform. They can be a useful tool for federal contracting companies in a number of ways:

How Your Local Search Rank Can Hurt Your Business

January 16, 2022March 1, 2024Daniel Digital Marketing, Digital Strategy

How Your Local Search Rank Can Hurt Your Business What is the first thing that comes to mind when you think of a search engine’s first page? Google, Bing, and Yahoo- all of which have been around since the early 2000s. Naturally, these powerful forces have been able to shape how people find information and...

7 Outbound Marketing Techniques That Work to Create Network Effect

December 5, 2021March 1, 2024Daniel Digital Marketing, Digital Strategy

Outbound Marketing

Explore key outbound marketing techniques to create a network effect and expand your business reach. Learn how to navigate challenges like audience targeting and ROI tracking while leveraging strategies like social media outreach, trade show engagement, and strategic partnerships for optimal growth.

7 Reasons You Need to Include YouTube Advertising in Your Digital Marketing Strategy

September 18, 2021March 1, 2024Daniel Digital Advertising, Digital Strategy

7 Reasons You Need to Include YouTube Advertising in Your Digital Marketing Strategy You might have heard of YouTube advertising, but do you know how to get started? In this guide, we’ll cover why including video ads in your digital marketing strategy matters and how to select the right ad type to boost brand awareness,...

What is Cross-Device Targeting and How Does it Help Retargeting Ad Campaigns?

September 16, 2021March 2, 2024Daniel Digital Advertising, Digital Strategy

Retargeting Technologies

Cross-device targeting revolutionizes the way marketers approach retargeting ad campaigns, offering a seamless way to engage audiences across a myriad of devices—from smartphones to smart TVs. By harnessing the power of platforms like Google AdWords, businesses can now ensure their brand remains front and center, regardless of the device a potential customer uses. This sophisticated strategy not only expands reach but also significantly boosts conversion rates, providing a cohesive user experience that aligns with modern browsing habits. Whether it's re-engaging visitors who left a SaaS free trial or tailoring landing pages for maximum impact, cross-device targeting is an indispensable tool in the digital marketer's arsenal, driving brand awareness and conversion in today's multi-screen world.

It’s Time to Start Using Structured Data | Schema Markup Technical SEO

September 8, 2021Daniel Digital Strategy

It’s Time to Start Using Structured Data | Schema Markup Technical SEO We’ve been talking about structured data for a while now, and if you haven’t already started using it, now’s the time to start. Structured data is no longer just nice to have – it helps Google understand your content better. It is also...

Why a Call to Action (CTA) Matters on a Landing Page

September 5, 2021Daniel Digital Strategy, Web Design

Why a Call to Action Matters on a Landing Page The call to action, also known as the call-to-action (CTA), is one of the most important components of your landing page. It’s your end goal, so to speak, so it’s important that you design your CTA with careful attention to detail in order to increase...

The 5 Keys to a Successful SaaS Product Trial

August 30, 2021Daniel Digital Advertising, Digital Strategy, Virginia

The 5 Keys to a Successful SaaS Product Trial How do you know whether your SaaS product trials are generating enough product-qualified leads (PQLs)? Do you know how to make the most of your SaaS product trials? Here are five keys to a successful SaaS product trial. 1) Give Them What They Want You can’t...

How to Understand the Customer’s Pain Points in Aerospace Engineering and Defense Contracting

August 29, 2021Daniel Digital Strategy

How to Understand the Customer’s Pain Points in Aerospace Engineering and Defense Contracting How can you understand your customer’s pain points? What are the most important steps to take? How do you know if you’re on the right track? If you’re an aerospace engineering or defense contracting company, it’s critical to have a clear understanding...

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