What do you think about when you hear the word lead generation? The answer may depend on what type of business you’re in, and that’s okay! After all, different businesses require different things from their landing pages to generate leads, and what works for one industry may not work as well in another.
How many times have you said, I need to get this landing page up fast!? With Unbounce, you don’t need to hire an expensive developer to create your landing pages; you can do it yourself in less than five minutes with our quick-launch templates. You can even customize these templates on the fly with our drag-and-drop editor.
5 Common Landing Page Mistakes That Are Costing You Conversions Landing pages are an effective way to improve your conversion rates and your conversion optimization efforts, but they’re not without their pitfalls. If you’re making any of these five common landing page mistakes, you could be costing yourself conversions and potential revenue. Check out this...
Increase Your Brand Awareness to Attract the Latest Tech Talent Creating and maintaining an effective recruiting campaign can be time-consuming and expensive, but it’s also one of the most effective tools to attract the latest tech talent and secure new employees that will drive your business forward into the future; especially in the Federal, Defense,...
Cross-device targeting revolutionizes the way marketers approach retargeting ad campaigns, offering a seamless way to engage audiences across a myriad of devices—from smartphones to smart TVs. By harnessing the power of platforms like Google AdWords, businesses can now ensure their brand remains front and center, regardless of the device a potential customer uses. This sophisticated strategy not only expands reach but also significantly boosts conversion rates, providing a cohesive user experience that aligns with modern browsing habits. Whether it's re-engaging visitors who left a SaaS free trial or tailoring landing pages for maximum impact, cross-device targeting is an indispensable tool in the digital marketer's arsenal, driving brand awareness and conversion in today's multi-screen world.
3 Things You Might Be Doing Wrong With Your Landing Page A well-designed landing page can be the difference between success and failure in your business. If you’re not sure how to design yours, or if you think you’re making some mistakes with it, make sure to check out this guide on 3 things you...
Why a Call to Action Matters on a Landing Page The call to action, also known as the call-to-action (CTA), is one of the most important components of your landing page. It’s your end goal, so to speak, so it’s important that you design your CTA with careful attention to detail in order to increase...