What is Cross-Device Targeting and How Does it Help Retargeting Ad Campaigns?

September 16, 2021March 2, 2024Daniel Digital Advertising, Digital Strategy

Retargeting Technologies

Cross-device targeting revolutionizes the way marketers approach retargeting ad campaigns, offering a seamless way to engage audiences across a myriad of devices—from smartphones to smart TVs. By harnessing the power of platforms like Google AdWords, businesses can now ensure their brand remains front and center, regardless of the device a potential customer uses. This sophisticated strategy not only expands reach but also significantly boosts conversion rates, providing a cohesive user experience that aligns with modern browsing habits. Whether it's re-engaging visitors who left a SaaS free trial or tailoring landing pages for maximum impact, cross-device targeting is an indispensable tool in the digital marketer's arsenal, driving brand awareness and conversion in today's multi-screen world.

5 Cybersecurity Marketing Techniques That Work for Federal Contractors

September 10, 2021March 1, 2024Daniel Cybersecurity, Digital Advertising, Digital Marketing

Cybersecurity Marketing

5 Cybersecurity Marketing Techniques That Work for Federal Contractors Market your cybersecurity product or service with these five tried-and-true marketing techniques to ensure you’re capturing your target audience’s attention. 1) Use Pre-Sale Questions When developing your marketing campaign, consider using pre-sale questions to add another layer of personalization. When you ask your prospects questions about...

Why a Call to Action (CTA) Matters on a Landing Page

September 5, 2021Daniel Digital Strategy, Web Design

Why a Call to Action Matters on a Landing Page The call to action, also known as the call-to-action (CTA), is one of the most important components of your landing page. It’s your end goal, so to speak, so it’s important that you design your CTA with careful attention to detail in order to increase...

The 5 Keys to a Successful SaaS Product Trial

August 30, 2021Daniel Digital Advertising, Digital Strategy, Virginia

The 5 Keys to a Successful SaaS Product Trial How do you know whether your SaaS product trials are generating enough product-qualified leads (PQLs)? Do you know how to make the most of your SaaS product trials? Here are five keys to a successful SaaS product trial. 1) Give Them What They Want You can’t...

Digital Marketing Tips for a Successful SaaS Marketing Campaign

August 30, 2021Daniel Digital Advertising, Digital Marketing, Push Marketing

Digital Marketing Tips for a Successful SaaS Marketing Campaign The digital marketing industry has been growing rapidly in recent years, but that doesn’t mean that companies are using their resources wisely. Digital marketing campaigns can be especially difficult to manage because you’re simultaneously focusing on building your brand and generating leads for your SaaS product....