How to Measure Your Marketing Strategy With a Feedback Loop The best way to measure your marketing strategy is through feedback loops. If you’re not using a feedback loop, how do you know how well you’re doing in your business strategy? Measurements can help you understand if your plan is working or if you need...
5 Reasons YouTube Advertising Should Be Deployed by Government Contractors
5 Reasons YouTube Advertising Should Be Deployed by Government Contractors In today’s competitive environment, leveraging YouTube advertising gives you the ability to increase brand exposure and gain awareness can be crucial to success. Whether through traditional marketing or through digital media, increasing brand exposure is often a part of any government contractor’s strategic plan. If...
The 5 Keys to a Successful SaaS Product Trial
The 5 Keys to a Successful SaaS Product Trial How do you know whether your SaaS product trials are generating enough product-qualified leads (PQLs)? Do you know how to make the most of your SaaS product trials? Here are five keys to a successful SaaS product trial. 1) Give Them What They Want You can’t...
Digital Marketing Tips for a Successful SaaS Marketing Campaign
Digital Marketing Tips for a Successful SaaS Marketing Campaign The digital marketing industry has been growing rapidly in recent years, but that doesn’t mean that companies are using their resources wisely. Digital marketing campaigns can be especially difficult to manage because you’re simultaneously focusing on building your brand and generating leads for your SaaS product....
How to Understand the Customer’s Pain Points in Aerospace Engineering and Defense Contracting
How to Understand the Customer’s Pain Points in Aerospace Engineering and Defense Contracting How can you understand your customer’s pain points? What are the most important steps to take? How do you know if you’re on the right track? If you’re an aerospace engineering or defense contracting company, it’s critical to have a clear understanding...
Companies That Embrace Digital Marketing Improve Performance by Up to Four Times
Federal, Defense, and Aerospace Industry Companies That Embrace Digital Marketing Improve Performance by Up to Four Times A study published by Gartner, an information technology research and advisory company, found that federal, defense, and aerospace industry companies that embrace digital marketing at the core of their business achieve up to four times improvement on digital...
7 Reasons Intelligent Supply Chain Leaders Need to Embrace Digital Marketing
Businesses’ brand awareness and reputation management are only as strong as their supply chain network allow them to be. Supply chain leaders in the Federal, Defense, and Aerospace industries must work to proactively shape their organization’s digital vision and strategy and ensure the supply chain operating model can deliver on both. Digital marketing advances now...
Retargeting Campaigns for Brand Awareness
Retargeting Advertising
Retargeting Campaigns for Brand Awareness Retargeting campaigns bring visitors back to your federal, defense, or aerospace industry business’s website and build brand awareness by keeping your name in front of consumers. This second audience not only brings more site visitors but also increases the likelihood of conversion. Retargeting also has the benefit of increasing click-through...
How Retargeting is Changing the Game for Digital Marketing
How Retargeting is Changing the Game for Digital Marketing How many times have you visited a website but left without requesting a demo of your company’s SaaS product? Odds are, if you’re like most people, it’s happened at least once in your life. And, even if they did request a demo of the SaaS, chances...
The Aerospace and Defense Industry is Fighting for its Share of the Trifecta
The Aerospace and Defense Industry is Fighting for its Share of the Trifecta The aerospace and defense industry has long been dominated by the big three: Boeing, Airbus, and Lockheed Martin. The big three are responsible for the majority of the business or contracts aerospace and defense OEMs get which leads to fierce competition and...