The Aerospace and Defense Industry is Fighting for its Share of the Trifecta The aerospace and defense industry has long been dominated by the big three: Boeing, Airbus, and Lockheed Martin. The big three are responsible for the majority of the business or contracts aerospace and defense OEMs get which leads to fierce competition and...
Schema Markup – What It Is and Why You Should Use It
Schema Markup – What It Is and Why You Should Use It Schema markup, also known as structured data, is the language of search engines, using a unique semantic vocabulary. It is code used to provide information to search engines more clearly to understand your content. This makes your page more likely to appear in...
What is Facebook PIXEL Tracking?
Facebook recently announced that it’s rolling out Facebook PIXEL Tracking, which allows websites to track users’ activities even after they leave Facebook and visit other websites. What exactly does this mean? Do you need to be concerned as a Facebook user? Let’s look at how this will affect your Facebook life and how it might...
The Art of Internal Linking | On-Page SEO for the Defense Industry
The Art of Internal Linking | On-Page SEO for the Defense Industry It can be incredibly difficult to rank a single page by itself for a handful of keywords – especially if there’s any competition at all, especially the difficulty in the Defense Contractor space. However, if you have three or four pages that all...