Dark posts are social media posts that are only visible to a small, selected group of people, rather than being publicly visible to all of a business's followers or the entire social media platform. They can be a useful tool for federal contracting companies in a number of ways:
Cross-device targeting revolutionizes the way marketers approach retargeting ad campaigns, offering a seamless way to engage audiences across a myriad of devices—from smartphones to smart TVs. By harnessing the power of platforms like Google AdWords, businesses can now ensure their brand remains front and center, regardless of the device a potential customer uses. This sophisticated strategy not only expands reach but also significantly boosts conversion rates, providing a cohesive user experience that aligns with modern browsing habits. Whether it's re-engaging visitors who left a SaaS free trial or tailoring landing pages for maximum impact, cross-device targeting is an indispensable tool in the digital marketer's arsenal, driving brand awareness and conversion in today's multi-screen world.
5 Cybersecurity Marketing Techniques That Work for Federal Contractors Market your cybersecurity product or service with these five tried-and-true marketing techniques to ensure you’re capturing your target audience’s attention. 1) Use Pre-Sale Questions When developing your marketing campaign, consider using pre-sale questions to add another layer of personalization. When you ask your prospects questions about...
Master LinkedIn advertising with our guide on targeting your B2B audience effectively. Learn how to leverage retargeting, Contact Targeting, and lead score segmentation to enhance your campaigns, overcome challenges, and achieve better ROI with LinkedIn Ads.
Retargeting Campaigns for Brand Awareness Retargeting campaigns bring visitors back to your federal, defense, or aerospace industry business’s website and build brand awareness by keeping your name in front of consumers. This second audience not only brings more site visitors but also increases the likelihood of conversion. Retargeting also has the benefit of increasing click-through...
How Retargeting is Changing the Game for Digital Marketing How many times have you visited a website but left without requesting a demo of your company’s SaaS product? Odds are, if you’re like most people, it’s happened at least once in your life. And, even if they did request a demo of the SaaS, chances...
When looking to expand your workforce, finding qualified candidates can be one of the most difficult things to do. However, companies looking to hire new employees shouldn’t feel frustrated by the process. With effective planning and preparation, it’s possible to use advertising strategies that will help you reach and recruit candidates from all backgrounds, including...
Targeting Cold Audiences to Warm Up Leads A new ad campaign might provide quick traffic, but it isn’t likely to bring you leads unless you’re targeting the right audience. Cold audiences are people who do not know you or your product, so they don’t buy from you right away. Paid advertising can move cold audiences...