How Retargeting is Changing the Game for Digital Marketing How many times have you visited a website but left without requesting a demo of your company’s SaaS product? Odds are, if you’re like most people, it’s happened at least once in your life. And, even if they did request a demo of the SaaS, chances...
The Aerospace and Defense Industry is Fighting for its Share of the Trifecta
The Aerospace and Defense Industry is Fighting for its Share of the Trifecta The aerospace and defense industry has long been dominated by the big three: Boeing, Airbus, and Lockheed Martin. The big three are responsible for the majority of the business or contracts aerospace and defense OEMs get which leads to fierce competition and...
3 Tips to Improve Your Cybersecurity Advertising
3 Tips to Improve Your Cybersecurity Advertising In the digital age, there’s never been more pressure on marketing and communications professionals to deliver their brand’s value in a way that hits the right messages at the right time to drive profitable customer outcomes. To do this, it’s critical to have an integrated marketing approach across...
Schema Markup – What It Is and Why You Should Use It
Schema Markup
Schema Markup – What It Is and Why You Should Use It Schema markup, also known as structured data, is the language of search engines, using a unique semantic vocabulary. It is code used to provide information to search engines more clearly to understand your content. This makes your page more likely to appear in...
6 Tips to Make Your Federal Contracting Website Design Look Professional
6 Tips to Make Your Federal Contracting Website Design Look Professional A website is the face of your business to the outside world, so it’s important that it present your business in the best light possible. If you want to take your website design to the next level, consider incorporating these six tips into your...
How to Successfully Recruit for Defense Contracting
When looking to expand your workforce, finding qualified candidates can be one of the most difficult things to do. However, companies looking to hire new employees shouldn’t feel frustrated by the process. With effective planning and preparation, it’s possible to use advertising strategies that will help you reach and recruit candidates from all backgrounds, including...
What is Facebook PIXEL Tracking?
Plumber & Electrician Digital Services
Facebook recently announced that it’s rolling out Facebook PIXEL Tracking, which allows websites to track users’ activities even after they leave Facebook and visit other websites. What exactly does this mean? Do you need to be concerned as a Facebook user? Let’s look at how this will affect your Facebook life and how it might...
A Beginner’s Guide to Push Marketing and Engaging Users
Facebook is known as the premier platform for push marketing, and it’s not hard to see why. With more than 1 billion users, the social network can provide an unparalleled chance to promote your product or service to thousands or even millions of people, provided you’re willing to invest time and effort into developing your...
Facebook Ads: Recruiting Talent
Facebook Ads: Recruiting Talent Facebook’s ad targeting is mind-blowing. You just have to know exactly who you’re looking for when you’re recruiting new team members. Try using Facebook ads to help with the process and wow your new hires with how savvy you are at social media marketing. Let’s look at how you can use...
Targeting Cold Audiences to Warm Up Leads
Targeting Cold Audiences to Warm Up Leads A new ad campaign might provide quick traffic, but it isn’t likely to bring you leads unless you’re targeting the right audience. Cold audiences are people who do not know you or your product, so they don’t buy from you right away. Paid advertising can move cold audiences...